---
title: "Why You’re Losing Prospective Franchise Leads To Other Brands"
url: https://burnaze.com/article/f06c351a-4e72-4c49-93e1-ff7ac81d992a
source: "1851 Franchise"
original_url: https://1851franchise.com/mainland/why-youre-losing-prospective-franchise-leads-to-other-brands-2717344
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2021-11-30T21:16:00.000Z
modified: 2026-11-01T22:33:48.067Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e9bd96211d7c0ca42a19a618fde5c7c25683.jpg
---

# Why You’re Losing Prospective Franchise Leads To Other Brands

**TL;DR:** A franchise development website should have a clear 'why' and a compelling story about the industry to attract prospective leads. Brands can evaluate their sales process by comparing themselves to competitors and identifying gaps in their website and marketing strategy.

*originally published in 1851 Franchise on 2021-11-30. [Read the original](https://1851franchise.com/mainland/why-youre-losing-prospective-franchise-leads-to-other-brands-2717344).*

## Story

The easiest way to understand your gaps is to look at your complete footprint as if you were a prospect. Ask these questions as you venture through your own sales process:

- Is there a clear why you/why now on your franchise development website?

- Does your website tell a compelling story about the industry you are in — or links to content that does?

- Can you clearly see franchisees — hopefully smiling ones — validating the brand?

- Does the investment range seem right — in that, are you impressed with the costs to get in and how much you can make?

- Does your CEO and/or founder have a findable vision piece?

- What about your buzz? Do you have good stories coming out on a regular basis (set up Google Alerts for your brand)?

- Are you showcasing innovation — what has changed and evolved?

- On your site, are you showcasing consistent news — signings, groundbreakings, openings (even in the form of a press release)?

- If you are working with a broker network, do you have a strong 2-minute drill and one-pager?

Now, go ask those same questions with your competitors (and not just in your segment — also similar investment types). You may come up with a few strong solutions.

You see, many brands skip over the blocking and tackling — instead dreaming that prospects will magically buy into the brand. Dreaming may get you a few buyers — but those buyers weren’t hard sells.

The hard sells are the ones who look at multiple brands and compare the pros and cons. If they're picking your competition instead of you, try to find out why.

How to evaluate your brand's sales process to identify gaps that may be costing you prospects and deals.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- sales process (topic)
- website optimization (topic)
- competitor analysis (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mainland/why-youre-losing-prospective-franchise-leads-to-other-brands-2717344). Summarized by Burnaze (https://burnaze.com/article/f06c351a-4e72-4c49-93e1-ff7ac81d992a).