---
title: "Busy Bee Jumpers Reports Strong Midyear Momentum as Franchisees Exceed Early Performance Goals"
url: https://burnaze.com/article/f07b0cd6-58c9-4da0-ac32-ddbefbf8ddcf
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260716_busy_bee_jumpers_reports_strong_midyear_momentum_as_franchisees_exceed_earl.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2026-07-16T12:00:00.000Z
modified: 2026-10-31T14:57:29.746Z
image: https://images.unsplash.com/photo-1497366216548-37526070297c?w=1600&q=80&auto=format&fit=crop
---

# Busy Bee Jumpers Reports Strong Midyear Momentum as Franchisees Exceed Early Performance Goals

**TL;DR:** Busy Bee Jumpers' first three franchisees are outperforming revenue projections, with the brand reporting increased revenue and improved profit margins. The company is strengthening its franchise system and plans to increase franchise development efforts later this year.

*originally published in Franchising.com on 2026-07-16. [Read the original](https://www.franchising.com/news/20260716_busy_bee_jumpers_reports_strong_midyear_momentum_as_franchisees_exceed_earl.html).*

## Key facts

- Busy Bee Jumpers' first three franchisees outperformed revenue projections
- The brand reported increased revenue and improved profit margins
- Franchisees are approaching capacity during rental weeks

## Story

## Franchise performance

Busy Bee's first three franchisees are seeing strong demand during their first full season in business, with each location outperforming its initial revenue projections.

"I strategically slowed down our franchise development because I wanted to refine our training programs and ensure the success of our first three franchises," said founder Sal Longo. "By strengthening our foundation first, we're creating a model that can support long-term growth."

One of the biggest operational investments this year has been expanding franchise support. Team member Mickey Martell was promoted to full-time director of franchise operations, providing daily coaching and guidance on operations, delivery procedures, safety standards and business performance.

"He's on the phone with our franchisees seven days a week, making sure they're following our procedures, answering questions and helping them succeed," Longo said. "That additional level of support has proven invaluable."

## Financial results

The brand also reported stronger financial performance in its latest Franchise Disclosure Document, including increased revenue and improved profit margins.

While Busy Bee intentionally slowed franchise sales, activity inside existing territories has accelerated. Franchisees are approaching capacity during many rental weeks while continuing to build customer relationships throughout their local communities.

"Most of my franchises haven't even been open 12 months, and they're already exceeding our target revenue models," Longo said. "They're texting me every day about the number of leads they're receiving, the jobs they're booking and how well the systems are working. They're experiencing what it means to own their own business and leave corporate America behind. Watching them build something for themselves and their families has been incredibly rewarding."

"As a young franchise system, we believe the closer we can keep our early franchisees to our corporate office, the better we can serve them and help them grow," Longo said.

Busy Bee plans to increase franchise development efforts later this year with a new franchise website and expanded digital marketing campaigns. The company will focus on markets such as the Carolinas, Florida and Texas, where longer rental seasons will help Busy Bee evaluate how its model performs in year-round operating environments.

"We've had opportunities to grow much faster, but that's not the right path for us," Longo said. "Slow and steady wins the race. Supporting our first franchisees and making sure they're successful is what will build a brand that's around for a long time."

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Multi-Unit (sector)
- financial results (topic)
- franchise performance (topic)
- Busy Bee Jumpers (company)
- Sal Longo (person)
- Mickey Martell (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260716_busy_bee_jumpers_reports_strong_midyear_momentum_as_franchisees_exceed_earl.html). Summarized by Burnaze (https://burnaze.com/article/f07b0cd6-58c9-4da0-ac32-ddbefbf8ddcf).