---
title: "Jack in the Box Unveils MK12-W Location Prototype"
url: https://burnaze.com/article/f0fe4396-b7b3-4c6b-8a5c-86199377914b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221020_jack_in_the_box_unveils_mk12w_location_prototype.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Operations"]
published: 2022-10-20T12:00:00.000Z
modified: 2026-11-01T01:07:56.693Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Jack in the Box Unveils MK12-W Location Prototype

**TL;DR:** Jack in the Box introduces a new 1,350 sq ft prototype location, designed to meet increasing demand for drive-thru service and digital ordering. The prototype features a double y-lane drive-thru, walk-up window, and dedicated pick-up window for mobile orders.

*originally published in Franchising.com on 2022-10-20. [Read the original](https://www.franchising.com/news/20221020_jack_in_the_box_unveils_mk12w_location_prototype.html).*

## Story

This new prototype was designed to meet the continued increasing demand for drive-thru service and digital ordering. At only 1,350 square feet, the restaurant features a double y-lane drive-thru, a walk-up window for ordering, dual assembly kitchens and a dedicated pick-up window for mobile and third-party delivery orders.

The goal of this new prototype was to reduce buildout costs by while also increasing real estate flexibility. The new model is designed for free-standing locations but can be adapted to fit in a variety of spaces such as C-stores, travel plazas, and end-cap locations.

Eye-catching design elements include a “big red box” on the façade that plays homage to the brand’s namesake and exterior lighting that turns to the brand’s signature purple to signify its late-night menu hours. Features like these will attract new customers and loyal fans to our burger franchise.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- location expansion (topic)
- Jack in the Box (company)
- digital ordering (topic)
- prototype design (topic)
- drive-thru service (topic)
- menu hours (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20221020_jack_in_the_box_unveils_mk12w_location_prototype.html). Summarized by Burnaze (https://burnaze.com/article/f0fe4396-b7b3-4c6b-8a5c-86199377914b).