---
title: "Wendy’s Canada Introduces Bold Hamburger Innovation with New Bull’s-Eye BBQ Cheeseburger – The Ultimate Sweet & Smoky Indulgence"
url: https://burnaze.com/article/f1788ae7-410c-499f-9d1d-c1c2432abf70
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251028_wendys_canada_introduces_bold_hamburger_innovation_with_new_bullseye_bbq_ch.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2025-10-28T12:00:00.000Z
modified: 2026-10-31T17:09:40.751Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Wendy’s Canada Introduces Bold Hamburger Innovation with New Bull’s-Eye BBQ Cheeseburger – The Ultimate Sweet & Smoky Indulgence

**TL;DR:** Wendy's Canada introduces the Bull's-Eye BBQ Cheeseburger, a new hamburger featuring a signature square patty made with 100% Canadian beef, Applewood smoked bacon, and sweet and smoky BBQ sauce. The burger is available for delivery with Uber Eats before landing in restaurants nationwide.

*originally published in Franchising.com on 2025-10-28. [Read the original](https://www.franchising.com/news/20251028_wendys_canada_introduces_bold_hamburger_innovation_with_new_bullseye_bbq_ch.html).*

## Story

Crafted for true hamburger lovers, the Bull’s-Eye BBQ Cheeseburger features a Wendy’s signature square hamburger patty, made with fresh, never frozen 100% Canadian beef, layered with Applewood smoked bacon, crispy onions, melty cheese, creamy mayonnaise, and topped with a sweet and smoky BBQ sauce all nestled on a freshly toasted brioche bun. It’s a delicious twist on the classic BBQ bacon cheeseburger; designed to satisfy the boldest cravings for Wendy’s fans and burger lovers alike.

“Wendy’s is bringing Canadians the BBQ heat all season long with the new Bull’s-Eye BBQ Cheeseburger,” said Liz Geraghty, International Chief Marketing Officer for The Wendy’s Company. “As we celebrate 50 fresh years in Canada, we’re excited to deliver big, robust flavours like the irresistible Bull’s-Eye BBQ and Applewood smoked bacon combo that only Wendy’s can serve. Always fresh with 100% Canadian beef.”

Wendy’s Bull’s-Eye BBQ Cheeseburger is making its mark in Canada with a focus on local, fresh Canadian beef and craveable innovation. Wendy’s takes pride in sourcing fresh, quality ingredients locally whenever possible, like our Fresh Canadian beef, greenhouse-grown produce, and the 45 million pounds of Canadian-grown potatoes sourced each year for Wendy’s Hot & Crispy Fries.

For hamburger fans eager to be first in line, Wendy’s is offering a one-week exclusive on delivery available with Uber Eats from October 27 to November 2, before the Bull’s-Eye BBQ Cheeseburger lands in restaurants nationwide.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- Wendy's (company)
- canada (location)
- new menu item (topic)
- Uber Eats (company)
- canadian market (topic)
- delivery partnership (topic)
- food innovation (topic)
- Liz Geraghty (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20251028_wendys_canada_introduces_bold_hamburger_innovation_with_new_bullseye_bbq_ch.html). Summarized by Burnaze (https://burnaze.com/article/f1788ae7-410c-499f-9d1d-c1c2432abf70).