--- title: "How the Amazing Lash Studio Brand Offers Guests an Empowering Service" url: https://burnaze.com/article/f17bd1e2-b4cb-4a11-9e9b-ab120470ad09 source: "1851 Franchise" original_url: https://1851franchise.com/how-the-amazing-lash-studio-brand-offers-guests-an-empowering-service-2713467 category: "Wax, brow & lash" industry: "Beauty & Wellness" segment: "Wax, brow & lash" published: 2020-07-09T19:14:23.000Z modified: 2026-11-01T01:48:27.758Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6782b88e8ccb2f8a40c7934f32e4ca692536.jpg --- # How the Amazing Lash Studio Brand Offers Guests an Empowering Service **TL;DR:** The Amazing Lash Studio brand offers guests an empowering service, providing eyelash extension services that help women feel better about themselves. The brand has come a long way and emerged as the leader in the segment, but there is still plenty of room to grow and territory to conquer. *originally published in 1851 Franchise on 2020-07-09. [Read the original](https://1851franchise.com/how-the-amazing-lash-studio-brand-offers-guests-an-empowering-service-2713467).* ## Key facts - Amazing Lash Studio offers empowering service - 9% of national market served - New eyebrow services rolling out ## Story The Amazing Lash Studio brand was onto something when it first opened its doors in 2010. Not only was the eyelash extension services brand eager to capture a market, but the brand also knew that eyelash extensions were a terrific way to help women feel better about themselves. As a relatively easy-to-maintain beauty treatment, eyelash extensions can help women from all walks of life, from busy moms to high-level executives, look and feel better. Indeed, eyelash extensions are a major confidence builder and can take years off of the eyes, and that’s a huge motivator for the Amazing Lash Studio brand to continue offering its services and products. In a September 2019 interview with Franchise Times, Sheila Ullery, Amazing Lash Studio, SVP Marketing and Innovation spoke about the emotional impact eyelash extensions can have on women . She referred to eyelash extensions as “the next generation of Botox” and shared Amazing Lash Studio customer feedback, which included comments that expressed how positive customers felt after treatments: “I have confidence,” “I feel strong” and “I feel empowered.” ## Emotional impact “Guests have also told us that they’re not afraid to walk out the door anymore,” she said. “They can wake up and go, and they’re happy to show their faces to the world.” The emotional aspect of this service is also a huge boon to the brand’s franchisees, as it puts them in a position of truly helping people in their communities. Then there are the business benefits of being a franchisee with the Amazing Lash Studio brand. The brand offers a membership model that provides franchisees with potential recurring revenue and sells proprietary products for eyelash extension maintenance . The Amazing Lash Studio brand also benefits from the support of WellBiz Brands Inc. , which oversees the Elements Massage ® and Fitness Together ® health and wellness concepts . Thanks to WellBiz Brands, Amazing Lash Studio franchisees have access to a multitude of marketing resources to help them spread the word about their business to the communities they serve. This support is significant, as only an estimated 9% of the national market has tried eyelash extension services. The brand has come a long way and emerged as the leader in the segment, but there is still plenty of room to grow and territory to conquer. ## Business benefits “The Amazing Lash Studio brand took a trend and helped make it part of a guest’s daily routine,” Ullery said. “We’re the leader in this category and service. Not only are franchisees getting into the cutting edge of beauty, but they’re also getting into the cutting edge of a new and emerging category of beauty. The brand’s marketing efforts are aimed at driving awareness of both brand and category and letting guests know that this is a beauty service that boosts confidence and helps you look younger.” While the Amazing Lash Studio brand has come a long way and conquered a very desirable and growing market, the brand is far from complacent. The brand is currently in the process of rolling out new eyebrow waxing and tinting services nationwide. The brand is also constantly innovating its eyelash extension services to make them as light and natural-feeling as possible. “We introduced some new products, such as Featherweight Lashes® and reduced the weight of the lashes by 40%, so consumers don’t even know they have lashes on,” Ullery said. “That was some technology we introduced last year, and from a marketing perspective, it was super valuable because we could re-target consumers who had left the brand, letting them know we had this new technology and that brought a lot of them back into the membership.” By focusing on empowering women and helping them feel beautiful, and by providing solid marketing resources and constantly innovating products and services, the Amazing Lash Studio brand proves why it’s an asset to both franchisees and the communities they serve. ## Entities - 1851 Franchise (publication) - Beauty & Wellness (sector) - business growth (topic) - Amazing Lash Studio (company) - WellBiz Brands (company) - Elements Massage (company) - franchise benefits (topic) - beauty services (topic) - Fitness Together (company) - eyelash extensions (topic) - marketing resources (topic) - WellBiz Brands investment in Amazing Lash Studio (deal) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-the-amazing-lash-studio-brand-offers-guests-an-empowering-service-2713467). Summarized by Burnaze (https://burnaze.com/article/f17bd1e2-b4cb-4a11-9e9b-ab120470ad09).