---
title: "CNBC: Pizza Hut Slashes Mobile Ordering Prices in a Bid to Entice Diners"
url: https://burnaze.com/article/f1e9473f-0ad6-46c4-801b-a1ee23573ae4
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2017-01-03T16:11:01.000Z
modified: 2026-11-01T04:11:58.412Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4a3840fa577e9bbf413f25f1466b9d896798.jpg
---

# CNBC: Pizza Hut Slashes Mobile Ordering Prices in a Bid to Entice Diners

**TL;DR:** Pizza Hut is offering 50% off full-priced pizzas to catch up with Domino's growth in the pizza industry. The promotion is part of Pizza Hut's efforts to simplify the ordering experience and improve customer experience.

*originally published in 1851 Franchise on 2017-01-03. [Read the original](https://1851franchise.com/cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955).*

## Story

As of right now, Domino’s is at the helm of the growth of the pizza industry, using easy ordering technology, decreased prices and quick delivery to make it easier than ever for consumers to order a pizza. At the start of the new year, Pizza Hut is making a run to catch up with Domino’s, offering 50% off full-priced pizzas now until January 9th.

"Pizza Hut is constantly pursuing ways to simplify the ordering experience," Doug Terfehr, senior director of public relations and partnerships at Pizza Hut, told CNBC. "Digital ordering continues to be our fastest-growing segment of purchase with mobile playing the largest role in that growth."

According to Andrew Feinberg, a principal at consulting group Deloitte, online orders are powerful for a company because of the opportunity to upsell, where retailers can offer upgrades and suggestions.

"This is not about digital. This is not about mobile order and pay. It's really about customer experience," Feinberg told CNBC. "Customer experience is the linchpin for all of this. And the best brands, the best restaurant companies, are thinking first about customer experience and choosing a road map of digital capabilities specific to their brand."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Domino's (company)
- Pizza Hut (company)
- customer experience (topic)
- mobile ordering (topic)
- competition (topic)
- Deloitte (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955). Summarized by Burnaze (https://burnaze.com/article/f1e9473f-0ad6-46c4-801b-a1ee23573ae4).