---
title: "Cousins Maine Lobster Dallas Embarks on Seven-Day El Paso and New Mexico Road Trip"
url: https://burnaze.com/article/f20f78c8-9696-40fa-ab0a-8db9d3c5d207
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261002_cousins_maine_lobster_dallas_embarks_on_sevenday_el_paso_and_new_mexico_roa.html
category: "Restaurants"
industry: "Restaurants"
published: 2026-10-02T12:00:00.000Z
modified: 2026-10-31T14:57:21.329Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Cousins Maine Lobster Dallas Embarks on Seven-Day El Paso and New Mexico Road Trip

**TL;DR:** Cousins Maine Lobster's Dallas truck is embarking on a seven-day road trip to El Paso and New Mexico, visiting seven cities and serving Maine lobster and New England-inspired items. The tour is part of the brand's strategy to introduce itself to growing markets through limited-time pop-up experiences.

*originally published in Franchising.com on 2026-10-02. [Read the original](https://www.franchising.com/news/20261002_cousins_maine_lobster_dallas_embarks_on_sevenday_el_paso_and_new_mexico_roa.html).*

## Story

Traveling from Dallas, the truck will make limited-time stops in El Paso, Albuquerque, Taos, Rio Rancho, Los Alamos, and Santa Fe, serving Maine lobster and New England–inspired items. Each stop will provide an opportunity to sample the offerings in local community settings.

Customers can expect Cousins Maine Lobster's three signature lobster rolls: the Maine Roll served chilled with mayo, the Connecticut Roll served warm with butter and lemon, and the Garlic Butter Roll finished with garlic, Parmesan, and herbs. The tour will also feature the brand's newest menu item, the Lobster Roll Flight, along with clam chowder, lobster tacos, and whoopie pies.

"Bringing the Dallas truck through El Paso and New Mexico gives us the chance to share the Cousins Maine Lobster experience with both longtime fans and first-time customers," said the franchisee of Cousins Maine Lobster Dallas. "I'm especially excited to meet our customers in person, and experience the energy each community brings to the tour."

The El Paso and New Mexico road trip continues Cousins Maine Lobster's strategy of introducing the brand to growing markets through limited-time pop-up experiences that generate excitement, connect with new customers, and bring the energy of the Dallas food truck directly to communities across the region.

The full tour schedule is available below and online at Cousins Maine Lobster Dallas. Customers can follow Cousins Maine Lobster Dallas and the CML Mobile App to order ahead, earn loyalty rewards, and confirm the latest schedule before visiting.

Monday, October 5, 11am – 8pm: HTeaO El Paso – 12655 Rojas Dr., El Paso, TX 79928 Tuesday, October 6, 11am – 8pm: Brew Lab 101 Beer & Cider Co. – 3107 Eubank Blvd.

NE, Albuquerque, NM 87111 Wednesday, October 7, 11am – 8pm: Tractor Supply Co. – 121 Plaza Dr., Taos, NM 87571 Thursday, October 8, 11am – 8pm: Beer Lab 101 Beer & Cider Co.

– 3301 Southern Blvd., Rio Rancho, NM 87124 Friday, October 9, 11am – 8pm: Bathtub Row Brewing Co-op – 163 Central Park Square, Los Alamos, NM 87544 Saturday, October 10, 11am – 8pm: Gravity Bound Brewing Company – 816 3rd St. NW, Albuquerque, NM 87102 Sunday, October 11, 11am – 8pm: Nuckolls Brewing Co.

– 1611 Alcaldesa St.

## Entities

- Franchising.com (publication)
- QSR (sector)
- brand expansion (topic)
- Dallas (location)
- menu items (topic)
- new mexico (location)
- El Paso (location)
- Albuquerque (location)
- Cousins Maine Lobster (company)
- food truck (topic)
- santa fe (location)
- Rio Rancho (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261002_cousins_maine_lobster_dallas_embarks_on_sevenday_el_paso_and_new_mexico_roa.html). Summarized by Burnaze (https://burnaze.com/article/f20f78c8-9696-40fa-ab0a-8db9d3c5d207).