--- title: "Hand & Stone Welcomes Entrepreneur and Wellness Advocate Erin Powell as First-Time Multi-Unit Franchisee" url: https://burnaze.com/article/f2613099-d5e6-444f-b0a5-8f1b80845e81 source: "Franchising.com" original_url: https://www.franchising.com/news/20230907_hand__stone_welcomes_entrepreneur_and_wellness_advocate_erin_powell_as_firs.html category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" topics: ["Development & multi-unit"] published: 2023-09-07T12:00:00.000Z modified: 2026-10-31T20:31:21.177Z image: https://imgs.franchising.com/brands/social/handandstonemassages.jpg --- # Hand & Stone Welcomes Entrepreneur and Wellness Advocate Erin Powell as First-Time Multi-Unit Franchisee **TL;DR:** Hand & Stone welcomes Erin Powell as a new multi-unit franchisee, who will open spas in Nolensville, Spring Hill, and Smyrna in partnership with entrepreneur Dale Goodrich. Hand & Stone is a 560-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. *originally published in Franchising.com on 2023-09-07. [Read the original](https://www.franchising.com/news/20230907_hand__stone_welcomes_entrepreneur_and_wellness_advocate_erin_powell_as_firs.html).* ## Story In partnership with entrepreneur Dale Goodrich, the two business owners will open spas in Nolensville, Spring Hill and Smyrna, a noteworthy step toward continued growth in the region. Erin Powell, a seasoned entrepreneur and business leader, brings a wealth of experience and dedication to her new role as a multi-unit franchisee with Hand & Stone. Prior to her journey with Hand & Stone, Erin was actively involved in various startup initiatives, demonstrating her passion for innovation and making a positive impact. Most notably, Erin founded Ginger Juice, a company anchored in providing the healthiest products for customers to feel their absolute best in her hometown of Richmond, VA. This venture, which she started working another full-time job and as a single mom, not only reflects her entrepreneurial spirit but also her commitment to promoting a healthy lifestyle. Erin's introduction to Hand & Stone came through her personal journey of seeking wellness and balance in her life. As a firm believer in the transformative power of massage and self-care, she discovered the profound impact these practices have on overall well-being. This led her to explore Hand & Stone as the ideal platform to share her passion for wellness with a wider audience. "I am thrilled to join Hand & Stone and bring their innovative wellness technologies and services to the Nashville market," says Erin Powell. "Hand & Stone's commitment to excellence, coupled with its supportive community and franchise system, resonates deeply with my values. I am excited to provide individuals with the opportunity to experience rejuvenation and relaxation through our offered services." Erin's dedication to promoting wellness and enriching lives makes her a natural fit for Hand & Stone's mission. As she takes on the role of a multi-unit franchisee, she is poised to make a lasting impact on the Nashville community. As Hand & Stone continues its expansion across the United States, Tennessee remains a priority market for the brand. Don and Maria Williams, current Hand & Stone spa owners, have turned their focus to area development for the brand and continue to prioritize growth in the region. Their journey with Hand & Stone began in 2010, when they opened their first spa in Florida after Maria was experiencing constant backpain and turned to massage therapy as a remedy. As they became more committed to the brand over the years, they opened eight total locations in Florida, eventually selling them back to Hand & Stone corporate and then acquiring two more. Maria also pursued and received her esthetician license. “We’re very fortunate to have found a brand we believe in so deeply. Discovering Hand & Stone and investing in them has altered the trajectory of our lives in the best possible way,” says the Williams. “We’re now pursuing three additional agreements in Tennessee, a state we’re now planning to call home, and look forward to the future success of our businesses and bringing Hand & Stone to new communities.” The Williams are now an even more integral part of the Hand & Stone’s growth strategy and they look forward to bringing additional franchisees into the Hand & Stone family. For more information on franchising opportunities, please visit www.handandstonefranchise.com. Hand & Stone is a 560-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, Hand & Stone now has locations across 35 states and Canada. Each spa features best-in-class skincare treatments highlighting the latest in cosmetic technology. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit handandstone. Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million! ## Entities - Franchising.com (publication) - franchise growth (topic) - Beauty & Wellness (sector) - Entrepreneur (publication) - multi-unit franchisee (topic) - Hand & Stone (company) - Dermalogica (company) - Image Skincare (company) - Smyrna (location) - Spring Hill (location) - spa expansion (topic) - Nolensville (location) --- Originally reported by Franchising.com (https://www.franchising.com/news/20230907_hand__stone_welcomes_entrepreneur_and_wellness_advocate_erin_powell_as_firs.html). Summarized by Burnaze (https://burnaze.com/article/f2613099-d5e6-444f-b0a5-8f1b80845e81).