---
title: "Cinven to acquires software firm Salsify"
url: https://burnaze.com/article/f2700b11-891a-4024-9181-057fb8a29312
source: "PE Hub"
original_url: https://www.pehub.com/cinven-to-acquires-software-firm-salsify/
author: "Iris Dorbian"
category: "Finance"
topics: ["Finance & M&A","Technology"]
published: 2026-07-22T16:22:48.000Z
modified: 2026-10-31T12:09:03.087Z
image: https://images.unsplash.com/photo-1526304640581-d334cdbbf45e?w=1600&q=80&auto=format&fit=crop
---

# Cinven to acquires software firm Salsify

**TL;DR:** Cinven has agreed to acquire Salsify, a Boston-based provider of product experience management software solutions. Salsify has a network of over 2,000 customers across North America, Europe, and Australia.

*By Iris Dorbian, originally published in PE Hub on 2026-07-22. [Read the original](https://www.pehub.com/cinven-to-acquires-software-firm-salsify/).*

## Story

Cinven has agreed to acquire Salsify, a Boston-based provider of product experience management software solutions. No financial terms were disclosed.

Salsify’s global operations span North America, Europe, and Australia, and the company has established a network of more than 2,000 customers. Founded in 2012, the company is led by CEO Piyush Chaudhari.

On the transaction, Daniel Garin, a partner at Cinven, and John Cuyulis, senior principal at Cinven, said in a statement:

> "We are delighted to announce the Cinven funds’ investment in Salsify, a business that exemplifies the qualities we seek in a transformative software investment, including a large and growing addressable market, a highly differentiated platform, and outstanding customer loyalty, all translating into a best-in-class financial profile. Salsify’s differentiated, cloud-native platform and proven track record of serving the world’s most recognized consumer brands make it one of the stand-out players in the industry."

## Entities

- private equity (topic)
- Finance (sector)
- Australia (location)
- Boston (location)
- PE Hub (publication)
- investment (topic)
- North America (location)
- Europe (location)
- Iris Dorbian (person)
- software acquisition (topic)
- Cinven (investor)
- Salsify (company)

---
Originally reported by Iris Dorbian, PE Hub (https://www.pehub.com/cinven-to-acquires-software-firm-salsify/). Summarized by Burnaze (https://burnaze.com/article/f2700b11-891a-4024-9181-057fb8a29312).