--- title: "Buffalo Wings & Rings Sells Out Territories as More Multi-Unit Owners Expand" url: https://burnaze.com/article/f2aaa10c-13ed-4aff-b8bb-e014ee4c5ddb source: "1851 Franchise" original_url: https://1851franchise.com/wingsandrings/buffalo-wings-rings-sells-out-territories-as-more-multi-unit-owners-expand-5729 category: "Chicken" industry: "Restaurants" segment: "Chicken" topics: ["Development & multi-unit"] published: 2016-09-06T14:09:44.000Z modified: 2026-11-01T03:11:01.109Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a2bb9d5ae1b52f0650c62f8fdfa22f92690160906092344.jpeg --- # Buffalo Wings & Rings Sells Out Territories as More Multi-Unit Owners Expand **TL;DR:** Buffalo Wings & Rings is experiencing rapid growth, with territories selling out due to the success of its multi-unit franchisees. The brand is expanding in its existing territories at record rates and targeting new cities for development. *originally published in 1851 Franchise on 2016-09-06. [Read the original](https://1851franchise.com/wingsandrings/buffalo-wings-rings-sells-out-territories-as-more-multi-unit-owners-expand-5729).* ## Key facts - Buffalo Wings & Rings has sold out territories in multiple markets - The brand is expanding in cities surrounding sold out markets - Current franchisees are growing their business with new locations ## Story Few brands can say that their development efforts are so successful that territories are selling out. But for Buffalo Wings & Rings, the leading club-level restaurant franchise , that’s exactly the case. The restaurant franchise is building on its strong business momentum and expanding in its existing territories at record rates. That growth is being fueled by the brand’s multi-unit franchisees—more local business owners are capitalizing on Buffalo Wings & Rings’ franchising opportunity and growing within the brand’s proven system. But these opportunities are going fast. “We’ve established a very strong presence in our existing communities, and franchisees are taking note. If they want to make the most of our system and grow as business owners, then now is the time to consider expansion,” said Philip Schram, chief development officer for Buffalo Wings & Rings. “We’re incredibly excited to see our multi-unit owners thrive—our main goal as franchisors is to set our team of owners up for success, wherever they open their doors for business.” ## Territory expansion Buffalo Wings & Rings has saturated multiple markets across the country. One of those is its hometown of Cincinnati, Ohio—the region is completely sold out. The brand has also sold all of its locations in South Texas and North Dakota, with the Wichita, Kansas market well on its way to being completely saturated as well. But that doesn’t mean there aren’t numerous opportunities for franchisees—both current and prospective—to grow with the brand. Buffalo Wings & Rings is expanding its target areas in the cities surrounding those sold out markets. In Ohio, the brand is targeting major cities like Dayton, Columbus, Indianapolis, Louisville and Lexington for development. Buffalo Wings & Rings’ Texas development efforts are shifting to San Antonio, Austin and Houston, and the brand will open up more Kansas locations in Kansas City and Topeka. ## Targeted growth efforts Those targeted expansion efforts are part of Buffalo Wings & Rings’ strategic expansion efforts—the brand typically grows its business out concentrically from one central location, giving it the opportunity to tap into a region that houses its core customers. That system also enables the restaurant franchise to build strong brand awareness and recognition before opening up new locations for business. And with 70 units across the globe, it’s clear that the brand’s system is working. “Buffalo Wings & Rings is going to continue expanding not just in these particular cities, but in locations across the country. By welcoming new business owners into our system and giving our current franchisees the opportunity to open up more restaurants, we’ll continue to grow the brand’s leading concept,” Schram said. Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - franchise growth (topic) - houston (location) - territory expansion (topic) - austin (location) - San Antonio (location) - cincinnati (location) - Columbus (location) - Kansas City (location) - Louisville (location) - Indianapolis (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/buffalo-wings-rings-sells-out-territories-as-more-multi-unit-owners-expand-5729). Summarized by Burnaze (https://burnaze.com/article/f2aaa10c-13ed-4aff-b8bb-e014ee4c5ddb).