---
title: "Museum of Illusions Set to Open in Las Vegas, Mid-August"
url: https://burnaze.com/article/f2cf83be-375b-4b45-b949-33b71d5c7d5a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230720_museum_of_illusions_set_to_open_in_las_vegas_midaugust.html
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2023-07-20T12:00:00.000Z
modified: 2026-10-31T20:32:38.605Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Museum of Illusions Set to Open in Las Vegas, Mid-August

**TL;DR:** Museum of Illusions will open a new location in Las Vegas in mid-August, with tickets on sale now. The flagship attraction will feature over 80 mind-bending exhibits and offer an interactive, immersive experience.

*originally published in Franchising.com on 2023-07-20. [Read the original](https://www.franchising.com/news/20230720_museum_of_illusions_set_to_open_in_las_vegas_midaugust.html).*

## Story

To help introduce the brand-new flagship location, Museum of Illusions Las Vegas partnered with Michael Carbonaro for an exclusive grand opening event where he will perform his world-famous magic from his hit television series and live stage show, Michael Carbonaro Live in Las Vegas at Rio Las Vegas.

“The most incredible part of producing my television series was getting to see the fascination on people’s faces when presented with illusions as part of their everyday life, so to be part of opening Museum of Illusions’ flagship location in Las Vegas is the perfect collaboration,” said Michael Carbonaro, star of Michael Carbonaro Live in Las Vegas. “I can’t wait to perform at the exclusive opening event and welcome hundreds of guests to the never-before-seen, innovative space.”

Coming soon, Museum of Illusions is an interactive, immersive experience unlike anything offered in Las Vegas and will highlight various mind-blowing exhibits along with the science behind the expertly crafted illusions. Conveniently positioned right on Las Vegas Boulevard in the heart of City Center’s newest retail space, the unique, viral-worthy exhibition will captivate visitors of all ages with an educational and entertaining journey, as each room is designed to play tricks on the mind and further demonstrate how the mystery is solved.

The revolutionary concept of an educational and entertaining environment will provoke guests’ imagination and will be unlike traditional museums and exhibitions. With a truly revolutionary take on the museum experience, Museum of Illusions encourages active participation from guests as each exhibit is designed to be touched, experienced, and photographed to capture memorable moments and engaging social media content. Museum of Illusions Las Vegas will also serve as an exceptional backdrop for corporate gatherings, birthday parties, date nights, private events and much more with its unique blend of art, science, and psychology.

The Strip location will feature over 80 mind-bending exhibits, including some never-before seen installations that will make their world debut in Las Vegas.

## Entities

- Franchising.com (publication)
- Retail (sector)
- location expansion (topic)
- LAS VEGAS (location)
- entertainment (topic)
- new attraction (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230720_museum_of_illusions_set_to_open_in_las_vegas_midaugust.html). Summarized by Burnaze (https://burnaze.com/article/f2cf83be-375b-4b45-b949-33b71d5c7d5a).