---
title: "9Round Fitness Perseveres in 2020, Begins New Year A Stronger Organization"
url: https://burnaze.com/article/f2fe4db4-da49-4e0c-be9c-827fe3062247
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210121_9round_fitness_perseveres_in_2020_begins_new_year_a_stronger_organization.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2021-01-21T12:00:00.000Z
modified: 2026-11-01T02:32:03.384Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# 9Round Fitness Perseveres in 2020, Begins New Year A Stronger Organization

**TL;DR:** 9Round Fitness launched the 9RoundNOW app, debuted new kickboxing equipment in Walmart stores, and added franchising veterans to its leadership team in 2020. The company finalized deals for future development in Indonesia and Vietnam.

*originally published in Franchising.com on 2021-01-21. [Read the original](https://www.franchising.com/news/20210121_9round_fitness_perseveres_in_2020_begins_new_year_a_stronger_organization.html).*

## Story

- ***Company launched 9RoundNOW app offering digital on-demand trainer-led workouts***

- ***Debuted new line of kickboxing equipment in Walmart stores nationwide***

- ***Added franchising veterans to leadership team***

- ***Finalized deals for future development in both Indonesia and Vietnam***

“The challenges brought on by the COVID-19 pandemic certainly had us feeling at times like we keep getting knocked down, but we never stopped fighting and are now starting 2021 with the largest retail deal in company history and enhancing our business model to meet the changing needs of our members,” said Shannon Hudson, Founder and CEO of 9Round. “Our headquarters staff and franchise network continue to persevere, more committed than ever to 9Round’s mission of ‘making members stronger in 30 minutes, physically and mentally.’”

Highlights for the year include:

- Finalized deals for future development in both Indonesia and Vietnam;

- The launch of 9RoundNOW, an official app that provides on-demand trainer-led workouts via video instruction by 9Round’s team of professional trainers;

- A partnership with the world’s largest retailer, Walmart, to offer a collection of 9Round branded gloves, mitts, wraps and a reflex bag;

- Patrick Autry hired as General Counsel and Timothy Walker as CFO, both franchising veterans;

- The addition of Janice Branam as VP of Operations brought on to advance the support programs and tools for the growing franchise network;

- Inclusion in top industry rankings, such as Entrepreneur magazine’s Franchise 500 and Top Franchises for Veterans list, and Franchise Times’ 200+ list

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Entrepreneur (publication)
- franchising (topic)
- international expansion (topic)
- Franchise Times (publication)
- Walmart (company)
- 9Round (company)
- Shannon Hudson (person)
- Vietnam (location)
- Indonesia (location)
- app launch (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210121_9round_fitness_perseveres_in_2020_begins_new_year_a_stronger_organization.html). Summarized by Burnaze (https://burnaze.com/article/f2fe4db4-da49-4e0c-be9c-827fe3062247).