---
title: "WMTV- Madison, Wisconsin: MOOYAH Burgers, Fries & Shakes Taps into Demand During March Madness"
url: https://burnaze.com/article/f3507b2c-275c-4f91-928d-bb1c0dc31fb8
source: "1851 Franchise"
original_url: https://1851franchise.com/wmtv-madison-wisconsin-mooyah-burgers-fries-shakes-taps-into-demand-during-march-madness-11358
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-03-27T02:21:04.000Z
modified: 2026-11-01T03:06:10.974Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e1b5fdadad82a24e5cc34afd4a69ec307268.jpg
---

# WMTV- Madison, Wisconsin: MOOYAH Burgers, Fries & Shakes Taps into Demand During March Madness

**TL;DR:** MOOYAH Burgers, Fries & Shakes helped locals in Madison, Wisconsin provide game day food during March Madness. The University of Wisconsin-Madison's men's basketball team made it to the college basketball tournament, increasing demand for MOOYAH's food.

*originally published in 1851 Franchise on 2017-03-27. [Read the original](https://1851franchise.com/wmtv-madison-wisconsin-mooyah-burgers-fries-shakes-taps-into-demand-during-march-madness-11358).*

## Story

The University of Wisconsin-Madison's men's basketball team made it to this year's college basketball tournament, which means MOOYAH Burgers, Fries & Shakes helped locals provide the perfect game day food ahead of tip off. A WMTV news team visited Madison's MOOYAH location to talk eating options for people looking for "mouthwatering" burgers as well as those observing Lent who can opt for meat-less options, like the Meatless Beast.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- MOOYAH (company)
- march madness (topic)
- lent options (topic)
- game day food (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wmtv-madison-wisconsin-mooyah-burgers-fries-shakes-taps-into-demand-during-march-madness-11358). Summarized by Burnaze (https://burnaze.com/article/f3507b2c-275c-4f91-928d-bb1c0dc31fb8).