---
title: "Medical Aesthetics Franchise Brand appoints Chief Operating Officer"
url: https://burnaze.com/article/f38dd44c-3455-4340-9f84-79d04e7b0762
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240711_medical_aesthetics_franchise_brand_appoints_chief_operating_officer.html
category: "Medspa & aesthetics"
industry: "Beauty & Wellness"
segment: "Medspa & aesthetics"
topics: ["People"]
published: 2024-07-11T12:00:00.000Z
modified: 2026-10-31T18:42:54.447Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Medical Aesthetics Franchise Brand appoints Chief Operating Officer

**TL;DR:** DermaEnvy Skincare brand appointed a new Chief Operating Officer, Chris, who has 17 years of experience in the cosmetology and medical aesthetics industry. Chris joins Team DermaEnvy to help grow the brand throughout Canada.

*originally published in Franchising.com on 2024-07-11. [Read the original](https://www.franchising.com/news/20240711_medical_aesthetics_franchise_brand_appoints_chief_operating_officer.html).*

## Story

An industry veteran, he joins Team DermaEnvy with 17 years in the cosmetology / medical aesthetics industry in Atlantic Canada. He has held positions such as IT Director, Director of Business Development, and Senior Director of Business Operations throughout his time in the salon and spa business, leading the day-to-day operations of a location chain with employees in Atlantic Canada.

Chris has also worked as an IT consultant in the salon and spa industry for over 10 years, building and implementing systems to support consultants across North America. He has also spent the past 2 years in the technology industry, leading a large professional service delivery team in providing technology solutions.

“We employed the efforts of Ontario based boutique recruiting firm, Beauty Incubator Recruitment Inc. to locate an experienced industry professional with multi-unit experience” said Cohen MacInnis, President of Wellness Brands Canada Inc., franchisor of DermaEnvy Skincare brand. “We are excited to welcome Chris aboard Team DermaEnvy.”

Richards is driven by building strong relationships, growing leaders and people, and making a difference on a daily basis. “I am excited about the opportunity to continue to grow the DermaEnvy brand throughout Canada. I believe Cohen and Team has created a great culture and foundation for the company and I am looking forward to using my expertise and experience to build upon this."

For me, our clients’ experience is key, but it starts with our employees’ experience as they provide the clients’ experience, so I strongly believe in the words from Richard Branson, when he said, “...if you take care of your employees, they will take care of your clients.”

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Beauty & Wellness (sector)
- executive appointment (topic)
- beauty and wellness (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240711_medical_aesthetics_franchise_brand_appoints_chief_operating_officer.html). Summarized by Burnaze (https://burnaze.com/article/f38dd44c-3455-4340-9f84-79d04e7b0762).