---
title: "Biscuit Belly Franchise: “Damn Good” Biscuits & High Sales"
url: https://burnaze.com/article/f3b660f8-d3d8-4030-80a9-99921751065f
source: "1851 Franchise"
original_url: https://1851franchise.com/biscuit-belly/proving-breakfast-is-big-business-2728146
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2024-12-20T18:13:15.000Z
modified: 2026-11-01T01:03:33.377Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/46426f39bf0c29b8626f13b49add5bae6459.jpg
---

# Biscuit Belly Franchise: “Damn Good” Biscuits & High Sales

**TL;DR:** Biscuit Belly has expanded to four new cities, driving record sales and ambitious growth plans. The brand is looking to partner with multi-unit operators to bring its concept to new communities through franchising.

*originally published in 1851 Franchise on 2024-12-20. [Read the original](https://1851franchise.com/biscuit-belly/proving-breakfast-is-big-business-2728146).*

## Story

If you've ever bitten into a perfectly crafted, melt-in-your-mouth biscuit, you know it's pure breakfast magic. That's exactly what Biscuit Belly brings to the table — and they're shaking up the breakfast and brunch scene with biscuits so good, they've turned into one incredible franchise story. Founded on the belief that breakfast should be both delicious and fun, Biscuit Belly has created something special that's getting everyone talking while driving record sales and ambitious growth plans.

This year has been nothing short of amazing for Biscuit Belly. The brand has expanded in four new cities — Norfolk, Virginia; Charlotte and Raleigh, North Carolina; and Fort Mill, South Carolina — growing its presence to 13 locations. Plans for next year paint an even brighter picture with new spots planned in Summerville and Greenville, South Carolina and Wake Forest, North Carolina, among others. Expansion into Atlanta and Raleigh is also on the horizon.

Behind the scenes, the Biscuit Belly team has been working to make operations even more efficient. They've built stronger relationships with vendors and found fantastic new suppliers, helping bring food costs down with a goal to dip below 25% in 2025. And with a catering program that’s already taken off, the brand’s top line is thriving, too.

Here's the kicker: While many restaurants have felt the pinch of tighter consumer spending, Biscuit Belly's existing locations are thriving with a 3.41% increase in same-store sales this year. Their newer locations are also crushing it, serving up sales 25% higher than Biscuit Belly’s early spots — proof the team has really nailed down what makes a Biscuit Belly location successful.

Looking ahead to 2025, the Biscuit Belly team is ready to share the brand’s success even wider through franchising. With its recipe for success well seasoned, Biscuit Belly is looking to partner with four to five passionate multi-unit operators who want to bring three to five locations each to their communities. The concept is dialed in, the team is ready and the biscuits — well, they speak for themselves.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- franchising (topic)
- Atlanta (location)
- sales growth (topic)
- charlotte (location)
- Raleigh (location)
- Biscuit Belly (company)
- Greenville (location)
- Fort Mill (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/biscuit-belly/proving-breakfast-is-big-business-2728146). Summarized by Burnaze (https://burnaze.com/article/f3b660f8-d3d8-4030-80a9-99921751065f).