---
title: "Youth Esports Franchise XP League Plans for Growth"
url: https://burnaze.com/article/f3ca03ad-0cba-40bd-b761-cec95573d7cd
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220720_youth_esports_franchise_xp_league_plans_for_growth.html
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
published: 2022-07-20T12:00:00.000Z
modified: 2026-11-01T02:07:08.912Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Youth Esports Franchise XP League Plans for Growth

**TL;DR:** XP League, a youth esports franchise brand, plans to sign 25 new franchise agreements this year after being acquired by Unleashed Brands. The brand recently hosted the largest in-person youth esports tournament in North America, reaching over 10,000 viewers through streaming platforms.

*originally published in Franchising.com on 2022-07-20. [Read the original](https://www.franchising.com/news/20220720_youth_esports_franchise_xp_league_plans_for_growth.html).*

## Story

XP League, an emerging youth esports franchise brand focusing on character building and teamwork is breaking through the market with plans for growth. The brand was recently acquired by Unleashed Brands, a fast-growing parent company of youth enrichment franchise brands, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts and Class 101.

The organization helps students with an interest in esports to further their passion at a competitive level like traditional sports. XP League is planning to sign 25 new franchise agreements by the end of this year.

The brand was recently in the national spotlight as XP League hosted the largest in-person youth esports tournament in North America on June 25-26, the North American Finals. The top 48 XP League teams, coaches, league owners and families came together at Full Sail University to host hundreds of players and spectators that participated in the national tournament. The event reached over 10,000 viewers through streaming platforms and produced over 20 hours of content.

“Being the first-to-market in such a growing industry is really exciting for us. The success we’ve witnessed from the franchise model and from the recent tournament has allowed us to share the uniqueness of XP League far and wide,” said Jay Melamed, CEO and Brand President. “This is about more than just esports. What we teach these kids in the process are character-building tools that will stay with them forever.”

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- acquisition (topic)
- Unleashed Brands (company)
- youth esports (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220720_youth_esports_franchise_xp_league_plans_for_growth.html). Summarized by Burnaze (https://burnaze.com/article/f3ca03ad-0cba-40bd-b761-cec95573d7cd).