---
title: "Potbelly Continues North Texas Growth with New Burleson Shop"
url: https://burnaze.com/article/f3eee572-3898-4653-a7ce-f65507ffb6d8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261113_potbelly_continues_north_texas_growth_with_new_burleson_shop.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit","Operations"]
published: 2026-11-13T12:00:00.000Z
modified: 2026-11-14T12:02:09.808Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Continues North Texas Growth with New Burleson Shop

**TL;DR:** Potbelly opened its 29th Dallas‑Fort Worth location in Burleson, Texas, on Oct. 27, 2023, at Southgate Marketplace. The new shop will host a grand opening on Nov. 12 and will serve the local community with its signature menu.

*originally published in Franchising.com on 2026-11-13. [Read the original](https://www.franchising.com/news/20261113_potbelly_continues_north_texas_growth_with_new_burleson_shop.html).*

## Story

Potbelly is continuing its growth across North Texas with a new shop opening Tuesday, Oct. 27, at Southgate Marketplace. Situated at the popular shopping center located at the southeast corner of Interstate 35W and Rendon Crowley Road, the new shop expands Potbelly’s presence across Dallas-Fort Worth to nearly 30 locations and joins more than 70 throughout Texas.

With continued residential development throughout Burleson and more than 100,000 vehicles traveling the interstate corridor daily, the shop is positioned to serve nearby residents, employees and commuters alike.

“Our team is ready to offer the community a welcoming place to enjoy their Potbelly favorites,” said Heather Martinez, district manager at Potbelly. “Whether guests are stopping in for lunch, picking up dinner or meeting friends, we want this shop to become an easy part of their routines. DFW and Potbelly already share tight bonds, and our new shop provides a fantastic opportunity to keep building connections with vibrant communities in the area such as Burleson.”

To celebrate the shop’s arrival, Potbelly will host a grand opening event on November 12 from 10 a.m. to 12 p.m. Festivities will include a ribbon-cutting with the first 50 people in line receiving Free Potbelly for a Yearand games throughout the celebration.

The new shop will feature the brand’s signature lineup of oven-toasted sandwiches and wraps, fresh salads, hand-dipped shakes and freshly baked cookies. Regular operating hours will be 10 a.m. to 10 p.m. daily.

## Entities

- Restaurants (sector)
- location expansion (topic)
- Potbelly (company)
- Dallas-Fort Worth, Texas (location)
- grand opening event (topic)
- Burleson, Texas (location)
- north texas expansion (topic)
- new shop opening (topic)
- Southgate Marketplace (location)
- Interstate 35W (location)
- Rendon Crowley Road (location)
- potbelly brand (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261113_potbelly_continues_north_texas_growth_with_new_burleson_shop.html). Summarized by Burnaze (https://burnaze.com/article/f3eee572-3898-4653-a7ce-f65507ffb6d8).