---
title: "Forbes: The Value in Franchise Trade Shows for Franchisors and Franchise Candidates"
url: https://burnaze.com/article/f3f836b0-336e-4cb0-9762-60075f5da390
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-the-value-in-franchise-trade-shows-for-franchisors-and-franchise-candidates-2712485
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Regulation & legal"]
published: 2020-03-11T00:19:08.000Z
modified: 2026-11-01T02:01:44.643Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7504dca9c511e63340273bdd4328ce5a8171.jpg
---

# Forbes: The Value in Franchise Trade Shows for Franchisors and Franchise Candidates

**TL;DR:** Forbes recently published a column by Steve Beagelman, Founder and CEO of SMB Franchise Advisors, discussing the value of franchise trade shows for franchisors and franchise candidates. Franchise trade shows provide face-to-face communication opportunities between franchise sales professionals and prospective franchisees.

*originally published in 1851 Franchise on 2020-03-11. [Read the original](https://1851franchise.com/forbes-the-value-in-franchise-trade-shows-for-franchisors-and-franchise-candidates-2712485).*

## Story

In a recent column for Forbes, Steve Beagelman, Founder and CEO of SMB Franchise Advisors , explored the value in franchise trade shows including the beneficial face-to-face communication.

“Franchise trade shows provide the opportunity for franchise sales professionals to meet prospective franchisees face-to-face to discuss the merits of their brand or company, an opportunity that still holds extreme value for candidates looking to navigate through an exorbitant amount of industry sectors and concepts,” says Steve.

Steve talks about how franchise trade shows are a great resource for getting exposure for brands, generating interest in their concept and helps to generate leads.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Forbes (company)
- franchise sales (topic)
- SMB Franchise Advisors (company)
- franchise trade shows (topic)
- face-to-face communication (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/forbes-the-value-in-franchise-trade-shows-for-franchisors-and-franchise-candidates-2712485). Summarized by Burnaze (https://burnaze.com/article/f3f836b0-336e-4cb0-9762-60075f5da390).