---
title: "2024’s Top Women in Franchising: Edith Wiseman of FranDATA"
url: https://burnaze.com/article/f43df54f-891d-4018-a4a5-ec70e8283f71
source: "1851 Franchise"
original_url: https://1851franchise.com/2024s-top-women-in-franchising-edith-wiseman-2725355
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2024-03-29T14:09:00.000Z
modified: 2026-11-01T01:09:17.038Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/961359183b309eb39f33b790d27718ae4062.jpg
---

# 2024’s Top Women in Franchising: Edith Wiseman of FranDATA

**TL;DR:** Edith Wiseman, president of FranDATA, shares her journey in franchising and strategies for empowering female franchisees. Wiseman defines success as earning the trust of her team and working together towards a shared vision.

*originally published in 1851 Franchise on 2024-03-29. [Read the original](https://1851franchise.com/2024s-top-women-in-franchising-edith-wiseman-2725355).*

## Story

1851 Franchise talked with Edith Wiseman, president of FranDATA, about her journey in franchising, her accomplishments in the industry, and the strategies she suggests for franchisors looking to empower and support female franchisees this year.

"I think the most important [definition of success] is that the folks on my team that I work with trust me,” said Wiseman. “And they trust my ability to see the business clearly and to help forge a successful path forward so that we're all seeing the same vision and working closely together."

## Entities

- 1851 Franchise (publication)
- General (sector)
- leadership (topic)
- FRANdata (company)
- women in franchising (topic)
- franchisor support (topic)
- Edith Wiseman (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/2024s-top-women-in-franchising-edith-wiseman-2725355). Summarized by Burnaze (https://burnaze.com/article/f43df54f-891d-4018-a4a5-ec70e8283f71).