--- title: "Replay Sports Cards Opens Third North Carolina Location, Bringing Father-Son Franchise Team to Greenville" url: https://burnaze.com/article/f4d3bdf8-71ba-490f-9f90-38c8bc745834 source: "Franchising.com" original_url: https://www.franchising.com/news/20261112_replay_sports_cards_opens_third_north_carolina_location_bringing_fatherson_.html category: "Specialty retail" industry: "Retail" segment: "Specialty retail" topics: ["Development & multi-unit"] published: 2026-11-12T12:00:00.000Z modified: 2026-11-14T12:02:12.753Z image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop --- # Replay Sports Cards Opens Third North Carolina Location, Bringing Father-Son Franchise Team to Greenville **TL;DR:** Replay Sports Cards opened its third North Carolina location in Greenville, owned by father‑son duo Jim and Jake Whitehurst, while co‑founder Mike Martin highlighted the brand’s growth in its home state. *originally published in Franchising.com on 2026-11-12. [Read the original](https://www.franchising.com/news/20261112_replay_sports_cards_opens_third_north_carolina_location_bringing_fatherson_.html).* ## Story Replay Sports Cards (“Replay”) will open its first eastern North Carolina location on Saturday, November 14, bringing its community-focused approach to buying, selling, trading and grading cards to Greenville. Located at 518 Greenville Blvd., Suite F, the new shop is owned by father-son duo Jim and Jake Whitehurst, who are bringing their combined business experience and passion for sports to the venture. The opening marks a meaningful step in Replay’s expansion across its home state. Originally founded in North Carolina, the brand established its presence in Charlotte before growing nationally. The Greenville location extends that footprint eastward, creating another connection point for collectors throughout the Carolinas. A Family Business Legacy Meets a New Generation of Collectors For Jake, the decision to open a Replay Sports Cards shop grew out of a lifelong connection to sports and a passion for collecting that took shape after rediscovering his father’s old football cards. Now, he sees an opportunity to create a place where Greenville-area collectors can connect, trade, and share that enthusiasm with the next generation. “I know a lot of collectors around here, but there isn't really a central hub for people to come together,” said Jake Whitehurst. “I want to create a place where people can trade, meet other collectors, and share their passion for sports. It's also about helping kids discover the hobby, find their favorite teams and players, and build friendships that last beyond the shop.” Jim brings years of business ownership experience to the venture, having spent much of his career working alongside his father at the family-owned Coastal AgroBusiness. He’ll provide guidance and support as Jake takes the lead on the shop’s day-to-day operations. “Sports have always been a big part of our family, and Greenville is a town that really rallies around its teams,” said Jim Whitehurst. “I've had the benefit of learning from my father while building a family business, and now I get to bring that experience to something Jake is passionate about. We're excited to create a place that reflects the community we grew up in.” Growing Replay's Roots in North Carolina Replay continues to expand its franchise network by partnering with entrepreneurs who combine a passion for collecting with a commitment to their local communities. Its model brings together buying, selling, trading and grading services with online sales, livestream commerce, and community events, giving collectors multiple ways to engage with the hobby. “Jim and Jake bring a great combination of business experience, local connections, and genuine enthusiasm for the hobby,” said Mike Martin, Co-Founder of Replay Sports Cards. “It's especially exciting to continue growing in the state where Replay began. Greenville has a passionate sports community, and we're looking forward to helping the Whitehursts build a shop that brings those fans and collectors together.” The new Replay Sports Cards location is at 518 Greenville Blvd., Suite F, Greenville, NC 27858. SOURCE Replay Sports Cards ## Entities - franchise expansion (topic) - Retail (sector) - north carolina (location) - family business (topic) - Replay Sports Cards (company) - Mike Martin (person) - community hub (topic) - Greenville, NC (location) - north carolina (topic) - sports collectibles (topic) - East North Carolina (location) --- Originally reported by Franchising.com (https://www.franchising.com/news/20261112_replay_sports_cards_opens_third_north_carolina_location_bringing_fatherson_.html). Summarized by Burnaze (https://burnaze.com/article/f4d3bdf8-71ba-490f-9f90-38c8bc745834).