---
title: "The Better Homes and Gardens Real Estate Brand Expands in Western Tennessee"
url: https://burnaze.com/article/f4e151e5-248d-4c63-9cb3-38f957759a70
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250717_the_better_homes_and_gardens_real_estate_brand_expands_in_western_tennessee.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2025-07-17T12:00:00.000Z
modified: 2026-10-31T20:29:47.562Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# The Better Homes and Gardens Real Estate Brand Expands in Western Tennessee

**TL;DR:** Better Homes and Gardens Real Estate affiliates with Conner Real Estate in Western Tennessee, expanding its presence in the region. The affiliation will leverage Better Homes and Gardens Real Estate's technology and marketing tools to help Conner Real Estate grow.

*originally published in Franchising.com on 2025-07-17. [Read the original](https://www.franchising.com/news/20250717_the_better_homes_and_gardens_real_estate_brand_expands_in_western_tennessee.html).*

## Story

The firm is led by a trio of individuals: Joey Conner, the company's owner; Tara Joyner, the primary broker of the Brownsville office; and Tanesha Walker, the primary broker of the Jackson location. Conner originally founded the brokerage in 2011 and has since grown the business to cover everywhere from Memphis to Lexington, Tennessee.

Conner, a Brownsville native, began his real estate journey in 2003 while working in manufacturing, and then transitioned to a full-time career in real estate three years later to better serve local families. Joyner, also from Haywood County, joined the brokerage at its founding and quickly stepped into a leadership role. Walker joined the brokerage in 2020 after a career in education, where she developed skills that she now utilizes to support both agents and clients. She recently stepped into a leadership role as the primary broker of the Jackson office.

Nearly 15 years after opening its doors, the leadership trio is guiding the firm into its next chapter by affiliating with Better Homes and Gardens Real Estate LLC. They plan to leverage the brand’s advanced technology and marketing tools to help expand their reach, streamline operations, and pursue new growth opportunities across the Volunteer State.

The firm’s flagship office in Brownsville serves a primarily rural community with close proximity to metropolitan hubs, such as Memphis. Known for its strong blue-collar workforce and tight-knit spirit, Brownsville has been central to Conner’s success. His active involvement in local initiatives—including the Star Center, Boys & Girls Club, Carl Perkins Center, NAACP Freedom Fund, and Haywood County Schools—has helped establish the firm as a trusted name in the region.

## Entities

- Franchising.com (publication)
- brand expansion (topic)
- Real Estate (sector)
- regional growth (topic)
- Better Homes and Gardens Real Estate LLC (company)
- real estate affiliation (topic)
- Western Tennessee (location)
- Conner Real Estate (company)
- Joey Conner (person)
- Tara Joyner (person)
- Tanesha Walker (person)
- Better Homes and Gardens Real Estate LLC acquisition of Conner Real Estate (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250717_the_better_homes_and_gardens_real_estate_brand_expands_in_western_tennessee.html). Summarized by Burnaze (https://burnaze.com/article/f4e151e5-248d-4c63-9cb3-38f957759a70).