--- title: "Saladworks' Unique Restaurant Concept and Innovative Store Design Fuels Multi-Unit Franchisee's Growth" url: https://burnaze.com/article/f5066a5d-5da2-4f56-a757-2f2e9330a757 source: "1851 Franchise" original_url: https://1851franchise.com/saladworks-unique-restaurant-concept-and-innovative-store-design-fuels-multi-unit-franchisees-growth-5590 category: "Fast casual" industry: "Restaurants" segment: "Fast casual" topics: ["Development & multi-unit"] published: 2016-08-23T21:16:31.000Z modified: 2026-11-01T03:09:13.583Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1ac14a5bc5299b0f89903940c1dd529b3607160823165931.jpeg --- # Saladworks' Unique Restaurant Concept and Innovative Store Design Fuels Multi-Unit Franchisee's Growth **TL;DR:** Saladworks franchisee Nish Patel credits the brand's unique concept and innovative store design for driving his business growth, with three locations in Pennsylvania and New Jersey. The brand's new store design has seen double digit growth and is fueling the brand's growth efforts across the country. *originally published in 1851 Franchise on 2016-08-23. [Read the original](https://1851franchise.com/saladworks-unique-restaurant-concept-and-innovative-store-design-fuels-multi-unit-franchisees-growth-5590).* ## Key facts - Nish Patel owns three Saladworks locations - New store design has double digit growth - Saladworks offers over 60 quality ingredients ## Story Having a strong entrepreneurial drive is nothing new for Nish Patel. It began right after he graduated college, when he launched a startup with some of his friends. But after working there for a few years, Patel decided he needed to pursue an opportunity that had the backing of a big company, while at the same time a better connection to his local community. That’s when he discovered that he could become a Saladworks franchisee . Patel had been dining with the restaurant chain for years—in fact, he would even go out of his way to stop there for lunch. So he talked to the corporate team and prepared to open a restaurant with his uncle and father in Pennsylvania. “The thing that stood out to me the most was the fact that even though Saladworks is a franchise, it’s a very local brand. The company works with each one of its owners individually to make sure the concept is successful in different communities,” said Patel. “At the end of the day, I joined the Saladworks team over other restaurant chains because I wasn’t just another number in their system. I didn’t just want to see my family’s business grow—I wanted the opportunity to help the brand grow as a whole.” Patel has been able to make that goal a reality. He now owns three Saladworks locations with his family—two in Pennsylvania and one in New Jersey. Their units have been successful on both the local and corporate levels, and one of their locations was even the first franchise to implement Saladworks’ new store design. ## Franchise growth strategy “Nish has really been an innovator for us. Not only does he have exceptional work ethic, he also brings a refreshing millennial perspective to the table that’s helping us take the Saladworks brand to the next level,” said Jena Henderson, vice president of brand services for Saladworks. “Those are all qualities that we look for in franchisees—it’s important for us to work with the best local business owners possible, especially as we continue to bring our new store design to new locations across the country.” The brand, which is currently in the process of making positive changes across its entire franchise system, rolled out a new restaurant layout in order to create a tech-friendly environment and attract new millennial customers. The new look and feel includes free Wi-Fi and power stations for customers to charge their phones, tablets and laptops. “The response to the new design has been overwhelmingly positive. Customer loyalty is through the roof—we’ve see double digit growth across the board this year,” Patel said. “It was exciting being a part of the first franchise to test out the new store design, even though we were creating the layout as we went along. Now that we know exactly what we’re doing, I can’t wait to bring the new Saladworks layout to our other locations.” ## Brand evolution history Re-designing its image is par for the course at Saladworks—the brand has been changing what it means to serve fresh, entrée-sized salads for the past 30 years. Saladworks’ unique restaurant concept , which offers more than 60 quality ingredients that are chopped in-house every day, is fueling the brand’s growth efforts across the country, along with passionate franchisees like Patel and his family. “I want to see Saladworks become a brand with hundreds of locations all over the U.S.,” said Patel. “Between the brand’s supportive corporate team and proven business model, there’s no doubt in my mind it’ll get there.” Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family. ## Entities - 1851 Franchise (publication) - Restaurants (sector) - franchise growth (topic) - new jersey (location) - Pennsylvania (location) - multi-unit franchisee (topic) - Saladworks (company) - restaurant concept (topic) - store design (topic) - Nish Patel (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/saladworks-unique-restaurant-concept-and-innovative-store-design-fuels-multi-unit-franchisees-growth-5590). Summarized by Burnaze (https://burnaze.com/article/f5066a5d-5da2-4f56-a757-2f2e9330a757).