---
title: "Slutty Vegan Spreads the Love: Plant-Based Burger Brand Makes Midwest Debut in Detroit"
url: https://burnaze.com/article/f523f594-ab3c-4603-8213-871b7330b751
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260626_slutty_vegan_spreads_the_love_plantbased_burger_brand_makes_midwest_debut_i.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2026-06-26T12:00:00.000Z
modified: 2026-10-31T14:57:31.861Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Slutty Vegan Spreads the Love: Plant-Based Burger Brand Makes Midwest Debut in Detroit

**TL;DR:** Slutty Vegan has signed a franchise agreement to bring its plant-based burger concept to Detroit, marking its debut in the Midwest. The brand is working with experienced operator Obinani Iwuoha to lead development of the Detroit location.

*originally published in Franchising.com on 2026-06-26. [Read the original](https://www.franchising.com/news/20260626_slutty_vegan_spreads_the_love_plantbased_burger_brand_makes_midwest_debut_i.html).*

## Story

Slutty Vegan has officially signed a franchise agreement to bring the rapidly growing concept to Detroit, marking the brand's highly anticipated debut in the Midwest. The expansion is a significant milestone in Slutty Vegan's national growth strategy and signals growing demand for the brand in untapped major markets.

The company states it is working with experienced operators and notes alignment with the brand's fundamentals and cultural essence.

Obinani Iwuoha will lead development of the Detroit location. Iwuoha has being living in the Detroit metro area for 20 years and brings nearly a decade of experience in the food and beverage sector. He demonstrates the entrepreneurial drive and commitment to community that Slutty Vegan looks for in every franchise partner.

"Expanding into Detroit represents a pivotal moment for us," said Pinky Cole Hayes, Founder and CEO of Slutty Vegan. "This city embodies the kind of resilience and boldness that Slutty Vegan was built on. We're proving that plant-based fast-casual can thrive in any market when you have the right people, the right message, and the right mission."

Since launching in Atlanta in 2018, Slutty Vegan has grown from a viral burger concept into a nationally recognized brand known for bold flavors, high-energy customer experiences, and community impact. The brand's founder, Pinky Cole Hayes, is a best-selling author and philanthropist who built the brand from a single food truck into a cultural phenomenon. Cole Hayes has continued her rise to stardom this year with her television debut as a cast member of Bravo's The Real Housewives of Atlanta for its 17th season, bringing her boldness and business savvy to one of television's most-watched franchises and introducing Slutty Vegan to millions of new fans.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise agreement (topic)
- midwest expansion (topic)
- Detroit (location)
- national growth (topic)
- Slutty Vegan (company)
- Pinky Cole Hayes (person)
- plant-based burger (topic)
- Obinani Iwuoha (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260626_slutty_vegan_spreads_the_love_plantbased_burger_brand_makes_midwest_debut_i.html). Summarized by Burnaze (https://burnaze.com/article/f523f594-ab3c-4603-8213-871b7330b751).