---
title: "QSR: Technology Helps Zoup! Unlock the Power of Repeat Guests"
url: https://burnaze.com/article/f576f3ac-88e3-4d66-ae32-8725a6e15368
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-technology-helps-zoup-unlock-the-power-of-repeat-guests-2703771
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Technology"]
published: 2017-08-20T22:17:18.000Z
modified: 2026-11-01T04:10:44.115Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/aaa06def84853866587e1c2ac835478d3156.jpg
---

# QSR: Technology Helps Zoup! Unlock the Power of Repeat Guests

**TL;DR:** Zoup! uses Upserve's Restaurant Management platform to track repeat guests and improve customer data for franchisees. The platform's New vs. Repeat feature helps Zoup! understand its promotions and customer retention.

*originally published in 1851 Franchise on 2017-08-20. [Read the original](https://1851franchise.com/qsr-technology-helps-zoup-unlock-the-power-of-repeat-guests-2703771).*

## Story

*“It was absolutely impossible [to keep track of repeat guests]. We always guessed,” he says.*

*In the past couple of years, however, Zoup! rolled out Upserve’s Restaurant Management platform throughout its chain. The New vs. Repeat feature allowed Zoup! to figure out, with concrete data, how many people are coming in, and how often those guests are coming back, at all locations.*

*The feature also helps Zoup! understand its promotions. The company discounted soup for a day and used Upserve to figure out how many first-timer customers showed up for the deal and whether or not they actually returned when prices returned to normal.*

*Another area Upserve helped Zoup! is with credit card services. Statements are easier to read and the platform consolidates transactions from online and offline. Having a merchant services account online, with the fees broken up clearly, has been very helpful, Simtob says.*

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- restaurant technology (topic)
- promotions (topic)
- customer data (topic)
- Upserve (company)
- repeat guests (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-technology-helps-zoup-unlock-the-power-of-repeat-guests-2703771). Summarized by Burnaze (https://burnaze.com/article/f576f3ac-88e3-4d66-ae32-8725a6e15368).