---
title: "Eggs Up Grill Welcomes McKinney as Vice President of Marketing and Communications"
url: https://burnaze.com/article/f5a6b7dd-fcf5-4248-a03e-a61e77e5df84
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240326_eggs_up_grill_welcomes_mckinney_as_vice_president_of_marketing_and_communic.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2024-03-26T12:00:00.000Z
modified: 2026-10-31T20:00:27.404Z
image: https://imgs.franchising.com/brands/social/eggsupgrill.jpg
---

# Eggs Up Grill Welcomes McKinney as Vice President of Marketing and Communications

**TL;DR:** Eggs Up Grill has appointed Chrissy McKinney as vice president of marketing and communications, leveraging her expertise to lead marketing strategy and execution. McKinney joins Eggs Up Grill from Denny's, where she was senior director of marketing strategy.

*originally published in Franchising.com on 2024-03-26. [Read the original](https://www.franchising.com/news/20240326_eggs_up_grill_welcomes_mckinney_as_vice_president_of_marketing_and_communic.html).*

## Story

Eggs Up Grill has named Chrissy McKinney vice president of marketing and communications. McKinney’s deep expertise was tapped to lead the Eggs Up Grill marketing strategy and execution, product development, consumer insights, public relations and franchise development marketing. After growing by 250 percent since 2019, Eggs Up Grill recently doubled the size of its support team to further enhance resources available to its franchise partners.

“Our winning position in the better breakfast category continues to attract superior talent like Chrissy McKinney, who has spent the last 20 plus years executing national and local marketing plans with a high-energy, results-driven approach that is directly in line with our Brand culture and our rapid growth plans,” said CEO Ricky Richardson.

McKinney comes to Eggs Up Grill from Denny’s, where she was the senior director of marketing strategy, assisting executive leadership with the creation, development and execution of the brand’s marketing. She also worked for Moroch, where she spent 10 years working on the McDonald’s account, including acting as an account supervisor over large-scale projects for the global brand. Through highly focused and efficient execution of marketing plans, McKinney has a proven track record as a marketing innovator. She says joining Eggs Up Grill is the career move of a lifetime.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise growth (topic)
- McDonald's (company)
- executive appointment (topic)
- Denny's (company)
- brand development (topic)
- Eggs Up Grill (company)
- marketing leadership (topic)
- Ricky Richardson (person)
- Moroch (company)
- Chrissy McKinney (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240326_eggs_up_grill_welcomes_mckinney_as_vice_president_of_marketing_and_communic.html). Summarized by Burnaze (https://burnaze.com/article/f5a6b7dd-fcf5-4248-a03e-a61e77e5df84).