---
title: "Lee Plave"
url: https://burnaze.com/article/f6009a33-49b5-4365-94cf-8488b1c175ed
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-legal-players-lee-plave-of-plave-koch-plc-2706121
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Finance & M&A"]
published: 2018-04-02T13:08:30.000Z
modified: 2026-11-01T04:09:28.765Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c5b030e13ad5db3480344920491200ac6530.jpg
---

# Lee Plave

**TL;DR:** Lee Plave's firm, Plave Koch, focuses on franchise law and represents over 200 brands. Plave discusses what makes his firm stand out and his concerns and optimism for the franchise industry.

*originally published in 1851 Franchise on 2018-04-02. [Read the original](https://1851franchise.com/franchise-legal-players-lee-plave-of-plave-koch-plc-2706121).*

## Story

**What makes your firm stand out as a resource for the franchise industry?**

Our approach combines the flexibility of a small firm with the “big law” experience of partners who have worked with a wide range of clients across a broad spectrum of industries.

**What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?**

Focus on what other experts – lawyers – who know about them have to say. Look beyond just what we say about ourselves.

**When it comes to your work, what makes you happiest?**

Helping our franchisor clients accomplish their goals and empower franchisees to grow businesses for their families.

**What are your top concerns for the franchise industry in the next year?**

Will the US economy continue to have strength and vitality in light of significant headwinds, global challenges, and the new paradigm of knowledge-based businesses.

**What are you most optimistic about in the franchise industry in the next year?**

There are so many smart, talented, and entrepreneurial people involved working with franchisors, franchisees, and suppliers – and the best of their collective energy and smarts have always been the difference-maker.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise industry (topic)
- franchise law (topic)
- entrepreneurial law firm (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-legal-players-lee-plave-of-plave-koch-plc-2706121). Summarized by Burnaze (https://burnaze.com/article/f6009a33-49b5-4365-94cf-8488b1c175ed).