---
title: "Wetzel’s Pretzels Twists into Syracuse’s Destiny USA Mall"
url: https://burnaze.com/article/f6186945-3539-414a-bc56-0ad08d40a9a5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250515_wetzels_pretzels_twists_into_syracuses_destiny_usa_mall.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2025-05-15T12:00:00.000Z
modified: 2026-10-31T17:49:32.064Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Twists into Syracuse’s Destiny USA Mall

**TL;DR:** Wetzel's Pretzels is opening a new location in Destiny USA Mall in Syracuse, New York, owned and operated by franchisee Alam Nawshad. The brand continues to expand its presence in New York, bringing its signature snacks to the Syracuse community.

*originally published in Franchising.com on 2025-05-15. [Read the original](https://www.franchising.com/news/20250515_wetzels_pretzels_twists_into_syracuses_destiny_usa_mall.html).*

## Story

Located in one of New York State’s largest shopping center, renowned for its premier dining and retail offerings, the new Wetzel’s Pretzels will add even more flavor with its craveable snacks. This new location is bringing the Syracuse community a perfect indulgence as they shop throughout the mall. Alam Nawshad, a veteran Wetzel’s franchisee, will own and operate the bakery of Destiny USA.

“Even before becoming a franchisee, my time as a Wetzel’s employee gave me a real appreciation for the brand— I knew it was something I wanted to grow with,” said Nashwad. “Being located in the prime shopping destination of Destiny USA Mall, I am eager to bring that same energy and quality experience to the Syracuse community.”

As a resident of Buffalo, Nawshad began his journey with the Wetzel’s brand in 2014 as a store manager. His firsthand experience inspired him to pursue franchise ownership, leading him to open bakeries in Buffalo in 2022 and Rochester in 2024. In addition to his work with Wetzel’s, Nawshad also has a background in small business ownership in the jewelry industry, where he developed a hands-on approach and a passion for efficient, customer-focused operations that he brings to each of his stores.

“We are thrilled to grow our brand’s presence in New York and have Alam alongside as we bring our handheld happiness to Syracuse, said Jon Fischer, Head of Development at Wetzel’s Pretzels. “We’re confident this location will be a hit for mallgoers looking for a fresh, fast, and fun snack experience.”

Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchisee (topic)
- Wetzel's Pretzels (company)
- Jon Fischer (person)
- new york expansion (topic)
- mall location (topic)
- Destiny USA Mall (location)
- Alam Nawshad (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250515_wetzels_pretzels_twists_into_syracuses_destiny_usa_mall.html). Summarized by Burnaze (https://burnaze.com/article/f6186945-3539-414a-bc56-0ad08d40a9a5).