---
title: "Famous Toastery Continues to Innovate the Better Breakfast Segment with Online Ordering"
url: https://burnaze.com/article/f6d7ac44-1f43-4421-8269-f4c48298413e
source: "1851 Franchise"
original_url: https://1851franchise.com/famous-toastery-continues-to-innovate-the-better-breakfast-segment-with-online-ordering-2704646
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Technology"]
published: 2017-10-31T12:07:01.000Z
modified: 2026-11-01T03:02:06.789Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d074301a5b5b83472668c3ec70f901943300.jpg
---

# Famous Toastery Continues to Innovate the Better Breakfast Segment with Online Ordering

**TL;DR:** Famous Toastery launches online ordering to expand convenience and choice for customers and franchisees. The brand has 23 restaurants open and plans to launch another six before 2017 comes to a close.

*originally published in 1851 Franchise on 2017-10-31. [Read the original](https://1851franchise.com/famous-toastery-continues-to-innovate-the-better-breakfast-segment-with-online-ordering-2704646).*

## Story

We’re excited about the evolving technology that allows our customers to order our specialty and made from scratch breakfast and lunch items from their desktop or on the go. Online ordering expands choice and convenience for our customers and for our franchisees.

Famous Toastery has 23 restaurants open, with plans to launch another six before 2017 comes to a close. That trend is one that’s expected to continue in the months and years to come. In fact, the better-breakfast concept is already scheduled to open over 20 stores in 2018. So, in order to keep up with its rapid development, Famous Toastery is actively making an effort to improve its operations, including the launch of online ordering.

- By streamlining online ordering at the franchisor level, we are making it easier and more cost effective for our franchisees to reach additional customers in unique ways.
- We know that the delivery platforms can be sticky, time is critical, meals made for homes require some adaption from those made in house, and orders can spike on weekends.
- By focusing our attention on this strategic priority, we continue to be an innovator in the better-breakfast segment.

Founded in North Carolina, the brand has positioned itself at the forefront of an increasingly in demand industry. Between its fresh ingredients and its commitment to exceptional customer service, Famous Toastery has redefined what it means to offer the best breakfast, lunch and brunch menu filled with specialty items that customers want. And now, as brunch continues to become more popular among consumers, the brand is keeping up with its tradition of taking its initiative to stay ahead of the trends and offer a menu that is next level, including cage-free eggs and healthier options.

Our simple philosophy about breakfast is that dining out is an event and should be treated as such. That has really helped us grow our brand into something greater than anything we could have hoped for. Our appreciation for presentation that was so critical in the entertainment business has rubbed off on our development of Famous Toastery. We love what we do, and having the opportunity to provide great culinary dishes in an inviting atmosphere to new neighborhoods is truly gratifying and exciting.

Famous Toastery’s new online ordering platform is sure to help the brand continue its bath as an innovator and game changer in the better-breakfast segment.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- north carolina (location)
- Famous Toastery (company)
- online ordering (topic)
- better breakfast segment (topic)
- convenience and choice (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/famous-toastery-continues-to-innovate-the-better-breakfast-segment-with-online-ordering-2704646). Summarized by Burnaze (https://burnaze.com/article/f6d7ac44-1f43-4421-8269-f4c48298413e).