---
title: "Expedia Cruises Expands California Footprint with Anaheim Signed Agreement"
url: https://burnaze.com/article/f743bc66-2d23-44cb-8c44-dab50dc3d9b5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240604_expedia_cruises_expands_california_footprint_with_anaheim_signed_agreement.html
category: "Travel"
industry: "Lodging & Travel"
segment: "Travel"
topics: ["Development & multi-unit"]
published: 2024-06-04T12:00:00.000Z
modified: 2026-10-31T18:47:37.303Z
image: https://images.unsplash.com/photo-1497366811353-6870744d04b2?w=1600&q=80&auto=format&fit=crop
---

# Expedia Cruises Expands California Footprint with Anaheim Signed Agreement

**TL;DR:** Expedia Cruises has signed a franchise agreement to expand into the Greater Anaheim area in California. Alfonso Aduna, a serial entrepreneur, is leading the expansion as an Expedia Cruises franchisee.

*originally published in Franchising.com on 2024-06-04. [Read the original](https://www.franchising.com/news/20240604_expedia_cruises_expands_california_footprint_with_anaheim_signed_agreement.html).*

## Story

Expedia Cruises announces a signed franchise agreement to bring its services to the Greater Anaheim area. The new agreement incorporates several territories including Anaheim, Buena Park, Downey, Sereno, Norwalk, Santa Fay Springs and Woodyear. The family-owned and operated location is slated to open on June 1 at 12840 Rosecrans Ave.

Alfonso Aduna, a Southern California native and serial entrepreneur, is spearheading Expedia Cruises’ expansion in Anaheim. Prior to his embarking on this endeavor with Expedia Cruises, Aduna was a partner at Nationwide Mutual Insurance, boasting locations across the Southern California area. He then began Aduna Capital in 2021. Over the years, Aduna identified an opportunity to offer services beyond wealth management to his clients.

Looking to expand his portfolio of businesses while combining his passion for travel, Aduna was drawn to Expedia Cruises. Now as an Expedia Cruises franchisee, Aduna looks forward to opening his new location, next to Aduna Capital, and serving the Southern California market he grew up in.

“Embarking on this new chapter with Expedia Cruises is not just a business venture for me – it's a passion project rooted in my love for travel and desire to help others create memorable experiences,” said Alfonso Aduna. “Expedia Cruises' brand aligns perfectly with my commitment to excellence, and I'm excited to facilitate incredible travel experiences for my community."

## Entities

- Franchising.com (publication)
- franchise agreement (topic)
- Lodging & Travel (sector)
- expansion (topic)
- Anaheim (location)
- Expedia Cruises (company)
- travel services (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240604_expedia_cruises_expands_california_footprint_with_anaheim_signed_agreement.html). Summarized by Burnaze (https://burnaze.com/article/f743bc66-2d23-44cb-8c44-dab50dc3d9b5).