---
title: "Smashburger Continues Sponsorship of Arizona State Athletics"
url: https://burnaze.com/article/f7488009-bf0a-4627-8d34-a305e3d63692
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/smashburger-continues-sponsorship-of-arizona-state-athletics/
author: "Ben Coley"
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Marketing"]
published: 2026-09-01T14:17:11.000Z
modified: 2026-10-31T14:56:45.036Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Smashburger Continues Sponsorship of Arizona State Athletics

**TL;DR:** Smashburger continues its Maroon and Gold sponsorship of Arizona State University's Sun Devils Athletics for a third year, offering discounts and game-day experiences. The sponsorship includes game-day giveaways, in-stadium features, and a 20% menu-wide discount for students, staff, and alumni at participating locations in Arizona.

*By Ben Coley, originally published in QSR Magazine on 2026-09-01. [Read the original](https://www.qsrmagazine.com/news/smashburger-continues-sponsorship-of-arizona-state-athletics/).*

## Story

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today announced the continuation of its Maroon and Gold sponsorship of Sun Devils Athletics for a third successive year. The sponsorship will see Smashburger bring fun game-day giveaways to select pre-game tailgates for football, basketball, and baseball, engaging with fans before they taste Sun Devils victory. Smashburger is also helping fans show their Sun Devil pride by offering students, staff, and alumni a 20% menu-wide discount every day at 13 participating locations in Arizona through May 31, 2027.

By showing a valid ASU ID or proof of alumni status fans can settle pre-game nerves with a delicious hand-spun shake, dissect the 3-point buzzer-beater over an All-American Smash, or simply enjoy a side of SmashFries – and it doesn’t have to be on a gameday to celebrate!

“ASU is home to a passionate fan base, and we are proud to continue to support the athletic programs and Sun Devil community,” said Jim Sullivan, CEO of Smashburger. “This sponsorship is an exciting way to engage in athletics and continue our investment in providing high quality, better-bites for everyone, anytime. We look forward to another year of showing our enthusiasm for the Sun Devils’ football, basketball, and baseball teams, and giving students, staff, and alumni a place to celebrate whether it’s a game day or not.”

Together, ASU and Smashburger are enhancing the game-day experience while delivering year-round value to students, alumni, faculty, and fans across Arizona. During every game, Smashburger will bring fans to their feet by sponsoring key celebratory plays like successful sacks by the Sun Devils defensive line with in-stadium branded features across video boards and digital displays.

Smashburger will be part of the celebration for every moment this season, cheering alongside fans and giving every Sun Devil a wide range of menu options for a fun and tasty bite, no matter the result.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- Ben Coley (person)
- Smashburger (company)
- sports marketing (topic)
- Jim Sullivan (person)
- sponsorship deal (topic)
- Arizona State University (location)
- gameday experience (topic)
- menu discounts (topic)
- Sun Devils Athletics (location)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/smashburger-continues-sponsorship-of-arizona-state-athletics/). Summarized by Burnaze (https://burnaze.com/article/f7488009-bf0a-4627-8d34-a305e3d63692).