---
title: "Restaurant Business: Pollo Campero Gets Ready for its Next Act"
url: https://burnaze.com/article/f74e55d9-898a-47d7-84ba-65d21d903edf
source: "1851 Franchise"
original_url: https://1851franchise.com/pollocampero/restaurant-business-pollo-campero-gets-ready-for-its-next-act-2720318
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2022-11-09T21:16:07.000Z
modified: 2026-11-01T02:10:11.113Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ec010991a1dc4b3b726c52823aa5a8a45912.jpg
---

# Restaurant Business: Pollo Campero Gets Ready for its Next Act

**TL;DR:** Pollo Campero aims to open 85 locations in the US within three years, with 60 corporate-owned and 25 franchisee-owned locations. The brand plans to focus corporate growth on markets such as California, New York, and Florida, while franchisees will expand in Arizona.

*originally published in 1851 Franchise on 2022-11-09. [Read the original](https://1851franchise.com/pollocampero/restaurant-business-pollo-campero-gets-ready-for-its-next-act-2720318).*

## Story

The United States fast-food market is the most difficult market in the world to break into, but that is not a deterrent for Pollo Campero, which has been in the U.S. for over twenty years. In an interview with Restaurant Business, the U.S. general manager and chief operating officer, Luis Javier Rodas, explained the goals and strategy for Pollo Campero’s U.S. expansion.

Rodas is reporting that they aim to open 85 locations within the next three years, with 60 locations being corporate-owned and the remaining 25 owned and operated by franchisees. Corporate growth will focus on markets such as California, New York, or Florida, while franchisees will expand in Arizona with 70 leases already signed across their desired markets.

Every state within the U.S. has its own rules and regulations, but more so each state has its own habits. These regional differences meant that for Pollo Campero to expand across the nation they needed to recognize the regional specificity needed for each location and state. “[We] had to hire the right team. We had to define what the menu and what the business model was, for every state. Now we’re ready,” said Rodas.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise growth (topic)
- Florida (location)
- new york (location)
- California (location)
- Arizona (location)
- Pollo Campero US (company)
- Luis Javier Rodas (person)
- us market (topic)
- regional strategy (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/pollocampero/restaurant-business-pollo-campero-gets-ready-for-its-next-act-2720318). Summarized by Burnaze (https://burnaze.com/article/f74e55d9-898a-47d7-84ba-65d21d903edf).