---
title: "QSR: 3 Ways to Marry Classic and Modern Local-Store Marketing With Calvin McNeely"
url: https://burnaze.com/article/f7f3b9ef-4dd2-4e46-8604-bde865809a60
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-3-ways-to-marry-classic-and-modern-local-store-marketing-with-calvin-mcneely-2711694
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2019-11-23T12:07:02.000Z
modified: 2026-11-01T02:05:21.260Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/58af93fed1aa11549bd32ca50ea2fbf34130.jpg
---

# QSR: 3 Ways to Marry Classic and Modern Local-Store Marketing With Calvin McNeely

**TL;DR:** Calvin McNeely, president of Runningboards Marketing, advises quick-service restaurant brands to combine classic and modern local-store marketing methods. He suggests figuring out what works in the community, using digital rewards programs, and being present online to achieve the best results.

*originally published in 1851 Franchise on 2019-11-23. [Read the original](https://1851franchise.com/qsr-3-ways-to-marry-classic-and-modern-local-store-marketing-with-calvin-mcneely-2711694).*

## Story

In a recent article in QSR , Calvin McNeely, president and co-founder of Runningboards Marketing, writes how quick-service restaurant brands should create a hybrid of older and newer marketing methods to achieve the best possible results. Figure out what works in your community, switch to digital rewards programs, and be present online. Don’t shy away from local-store marketing practices (LSM), but rather use online resources to enhance that next touchpoint for your consumer.

“Brands who use a combination of older and newer marketing methods will see maximum results. They can reach wider audiences and cater to both older and newer customers,” writes McNeely. “Yes, there’s a lot of noise to cut through in 2019, but brands that tap the most effective elements of old-school and new-school marketing set themselves up for long-term loyalty by capturing attention with a real world component (old school) and an adaptable digital layer (new school).”

Polishing each touchpoint from an LSM to your website will help achieve maximum results.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- digital marketing (topic)
- qsr marketing (topic)
- local store marketing (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-3-ways-to-marry-classic-and-modern-local-store-marketing-with-calvin-mcneely-2711694). Summarized by Burnaze (https://burnaze.com/article/f7f3b9ef-4dd2-4e46-8604-bde865809a60).