---
title: "A ‘Sweet’ franchisee competition at Batteries Plus"
url: https://burnaze.com/article/f81342bb-1a7a-4946-bfeb-80e9c8d2317a
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/a-sweet-franchisee-competition-at-batteries-plus/
author: "Andrew Carlo"
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2025-02-24T19:51:14.000Z
modified: 2026-11-01T01:01:46.365Z
image: https://franchisemagazineusa.com/wp-content/uploads/2024/10/Batteries-Plus-store.jpg
---

# A ‘Sweet’ franchisee competition at Batteries Plus

**TL;DR:** Batteries Plus is launching a Sweet 16 initiative to drive franchisee performance and celebrate expertise, team-building, and customer service. The competition is underway with the top 16 stores competing for a $30,000 cash prize and other awards.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-02-24. [Read the original](https://franchisemagazineusa.com/a-sweet-franchisee-competition-at-batteries-plus/).*

## Key facts

- Batteries Plus has a Sweet 16 franchisee competition
- Top prize is $30,000 in cash and other prizes
- Competition is based on sales and customer service metrics

## Story

With March Madness just weeks away, Batteries Plus is conducting a new initiative designed to drive franchisee performance.

The new Sweet 16 initiative looks to gamify training and sales goals while bringing together the top-performing stores in a celebration of expertise, team-building, and customer service.

The competition is currently underway with the top 16 stores from across the Batteries Plus system going head to head in a series of skill-based challenges. Through April, the stores are competing to advance to the Elite Eight, Final Four, and ultimately the championship event.

The winner will receive an award of $30,000 in cash and other prizes at PlusCon, the company’s 2025 National Convention in Las Vegas, Nevada scheduled for May 14-15.

## Company culture focus

For Batteries Plus Chief Operating Officer, Joe Sica, the competition is as much about store performance as it is about driving company culture.

“At Batteries Plus, expertise is at the heart of everything we do,” Sica said. “The Plus Games were created to reward and celebrate that expertise, motivating our teams to deliver exceptional performance and service through fun, competitive challenges. By fostering this environment, we’re building a stronger culture of excellence and collaboration across the franchise system.”

## Performance metrics

The competition was based on a detailed performance evaluation, which was conducted over the past three months. Key metrics being measured included total sales, key fob sales, flashlight sales, lifetime watch battery attachment rate, the percentage of tickets with an attachment,

Among the standout locations are Corey Robinson’s Davenport, Iowa, store, which has been a community staple for more than 30 years, and Trent Labry’s Carencro, Louisiana, location, which has rapidly made a name for itself in commercial sales since opening less than five years ago. Additionally, the Tampa area is strongly represented by the Epps Group, a multi-unit ownership team with multiple stores qualifying for the Sweet 16.

“This isn’t just about winning,” said Jason Moss, Batteries Plus vice president of store development and training. “The Plus Games provide franchisees with the tools and incentives they need to rally their teams, build expertise, and ultimately deliver a better experience for their customers. It’s a celebration of the skills and dedication that make our franchisees successful.”

Batteries Plus was founded and 1988 and is based in Hartland, Wisconsin. In addition to being an omnichannel retailer of batteries, the company sells and provides specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels.

The company has more than 700 locations with opportunities for franchisees in all 50 U.S. states and Puerto Rico. Altogether, Batteries Plus said it has over 800 store locations in operation and development.

## Entities

- Retail (sector)
- Franchise Magazine USA (publication)
- Andrew Carlo (person)
- Batteries Plus (company)
- company culture (topic)
- Tampa (location)
- retail sales (topic)
- Las Vegas, Nevada (location)
- performance metrics (topic)
- Davenport, Iowa (location)
- Corey Robinson (person)
- Trent Labry (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/a-sweet-franchisee-competition-at-batteries-plus/). Summarized by Burnaze (https://burnaze.com/article/f81342bb-1a7a-4946-bfeb-80e9c8d2317a).