--- title: "Griswold Home Care Eyes Austin, Texas for Franchise Expansion" url: https://burnaze.com/article/f82e658f-2d7b-4437-9f67-e84cf8e7a518 source: "1851 Franchise" original_url: https://1851franchise.com/griswold/griswold-home-care-eyes-austin-texas-for-franchise-expansion-2719794 category: "Home care" industry: "Senior Care" segment: "Home care" topics: ["Development & multi-unit"] published: 2022-09-22T12:07:33.000Z modified: 2026-11-01T22:33:45.978Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b2afd52c68af67d227d5a3fa492205f65028.jpg --- # Griswold Home Care Eyes Austin, Texas for Franchise Expansion **TL;DR:** Griswold Home Care, a non-medical, in-home senior care franchise company, is looking to expand in Austin, Texas, due to the area's booming senior population. The company has 170-plus units across the U.S. and aims to sign 15 franchise locations in 2022. *originally published in 1851 Franchise on 2022-09-22. [Read the original](https://1851franchise.com/griswold/griswold-home-care-eyes-austin-texas-for-franchise-expansion-2719794).* ## Key facts - Griswold Home Care has 170-plus units - 20% of population will be 65+ by 2040 - 27 million people will need long-term care by 2050 ## Story Griswold Home Care, the non-medical, in-home senior care franchise company with 170-plus units across the U.S., is looking to expand in Austin, Texas. Over the past few years, the COVID-19 pandemic has created a greater need for Griswold's in-home care, and that need has been exacerbated by a rapidly increasing senior population in the United States. Griswold Home Care is looking to fill this demand in cities across the country and is specifically eyeing retiree-friendly Austin as a prime target market. “We’re excited to expand the Griswold Home Care footprint into the Austin market,” said Brian Hill, franchise development manager of Griswold Home Care. “We have several locations in Texas, and our brand is well-known in the state already. We know the Austin area would benefit from our services as many look to retire in the city's thriving, affordable community. The demographic area also shows that with the aging population, this is prime territory for a successful Griswold location.” Texas has the ninth-largest economy in the world because of the state’s business-friendly climate, robust infrastructure, and predictable regulations. Not only is it great for small business owners, but it is also seeing a massive influx of residents following the pandemic-fueled housing boom. Austin's metro population has grown to 2,176,000 this year, a 2.79% increase from 2021. And many of those new residents are seniors — Austin has consistently been named a top place to live and retire by U.S. News & World Report. AARP reports that by 2040, about 20% of the population will be 65 years or older. The Family Caregiver Alliance (FCA) also reports there will be 27 million people in need of long-term care by 2050, double the number who required these services in 2000. ## Senior care demand Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold Home Care offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. Their home care services include homemaking, personal care, companion care, hospice care support, respite care, live-in overnight care, and more. Griswold Home Care offers its franchisees broad support and a proven business model as it focuses on providing in-home care to the elderly and those with illnesses and disabilities. ## Franchise growth plans Now, fueled by strong momentum in 2021, Griswold Home Care is looking to sign 15 franchise locations in 2022. As Griswold Home Care gears up for strategic franchise growth, compassionate, empathetic individuals in Austin and beyond have the opportunity to join a proven brand, take control of their destiny and give back to the people in their community. “For over 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said Hill. “Now more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs to provide that helping hand while also building a bright future for themselves.” The in-home, non-medical senior care franchise is looking to Austin for further Texas growth due to the area’s booming senior population and the brand's major success in the state thus far. ## Entities - 1851 Franchise (publication) - franchise expansion (topic) - Senior Care (sector) - senior care (topic) - texas (location) - austin (location) - texas market (topic) - AARP (company) - Griswold Home Care (company) - austin expansion (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/griswold/griswold-home-care-eyes-austin-texas-for-franchise-expansion-2719794). Summarized by Burnaze (https://burnaze.com/article/f82e658f-2d7b-4437-9f67-e84cf8e7a518).