---
title: "iSmash Opens in Rapid City, South Dakota"
url: https://burnaze.com/article/f8cc557f-6105-43c9-ad01-76c008cfd10e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260603_ismash_opens_in_rapid_city_south_dakota.html
category: "Kids activities"
industry: "Education & Childcare"
segment: "Kids activities"
topics: ["Development & multi-unit"]
published: 2026-06-03T12:00:00.000Z
modified: 2026-10-31T20:29:21.340Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# iSmash Opens in Rapid City, South Dakota

**TL;DR:** iSmash has opened a new location in Rapid City, South Dakota, led by local entrepreneurs Jake Weber and Zack Potvin. The venue offers a variety of high-energy attractions, including Rage Rooms and Axe Throwing, and is designed to accommodate birthday parties, family outings, and corporate events.

*originally published in Franchising.com on 2026-06-03. [Read the original](https://www.franchising.com/news/20260603_ismash_opens_in_rapid_city_south_dakota.html).*

## Story

Designed for individuals, families, friends and groups, the venue provides a safe, interactive environment with a variety of high-energy attractions. Guests can experience Rage Rooms and Splatter Paint sessions, test skills with Axe Throwing, compete in Smash Alley and Floor Frenzy experiences, or step into the Sports Simulator for virtual gameplay. The facility is designed to accommodate birthday parties, family outings and corporate events.

Leading the Rapid City location are local entrepreneurs Jake Weber and Zack Potvin, longtime business partners who also operate a regional distribution company. After exploring opportunities to diversify their business portfolio, the pair pursued iSmash as a way to bring a new indoor entertainment option to the community.

“We’re proud to officially open our doors and introduce something completely different to Rapid City,” said Weber. “This community is full of incredible families, visitors and local businesses, and we wanted to create a place where people can have fun, relieve stress and make memories together year-round. Seeing guests experience iSmash for the first time has been incredibly rewarding, and we’re looking forward to becoming a part of the downtown community.”

Situated in the heart of Historic Downtown Rapid City, the venue is surrounded by local restaurants, retailers and attractions that draw visitors year-round. Known as the gateway to Mount Rushmore and the Black Hills, Rapid City serves as a hub for tourism, outdoor recreation and community events, making it an ideal location for iSmash’s experiential entertainment concept.

“Jake and Zack have brought tremendous energy and commitment to this opening,” said Steven Shortino, founder and CEO of iSmash. “They understand their market, care deeply about their community and share our vision of creating memorable experiences that bring people together. We’re excited to officially welcome Rapid City to the iSmash family.”

Founded on the idea of stress relief through interactive entertainment, iSmash has locations that blend physical activity, creativity and social connection. Each location provides safety equipment and materials, creating a safe environment for guests of all experience levels. More information is available on the company’s website.

## Entities

- Franchising.com (publication)
- General (sector)
- location expansion (topic)
- franchise location (topic)
- new opening (topic)
- iSmash (company)
- Steven Shortino (person)
- entertainment venue (topic)
- Rapid City (location)
- Jake Weber (person)
- Zack Potvin (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260603_ismash_opens_in_rapid_city_south_dakota.html). Summarized by Burnaze (https://burnaze.com/article/f8cc557f-6105-43c9-ad01-76c008cfd10e).