--- title: "QSR Magazine: Chicken Soars to New Heights" url: https://burnaze.com/article/f8de2112-9e72-4f8d-b213-628abbf39251 source: "1851 Franchise" original_url: https://1851franchise.com/qsr-magazine-chicken-soars-to-new-heights-5714 category: "Chicken" industry: "Restaurants" segment: "Chicken" published: 2016-09-02T18:13:00.000Z modified: 2026-11-01T04:12:42.430Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/df5ffa8ad011d0de6064b06fd6327ffe2125160902115627.jpg --- # QSR Magazine: Chicken Soars to New Heights **TL;DR:** Chicken chains have seen higher interest and sales than Mexican quick service and fast casual in the past 18 months, according to YouGov BrandIndex. 19 percent of millennials say they are considering chicken for their next fast food visit, compared to 10 percent for Mexican food. *originally published in 1851 Franchise on 2016-09-02. [Read the original](https://1851franchise.com/qsr-magazine-chicken-soars-to-new-heights-5714).* ## Story YouGov BrandIndex reported that in the past 18 months chicken chains have seen higher interest and sales than Mexican quick service and fast casual. Ted Marzilli, CEO of YouGov BrandIndex, added that two percentage points “can be pretty meaningful in a large and mature sector.” 19 percent of millennials say that for their next fast food visit they are considering chicken, and only 10 percent say they are considering Mexican food. “People want the choice of healthier options,” Marzilli says. “Chicken is seen as better for you, and consumers are coming down on the side of balance.” ## Entities - 1851 Franchise (publication) - Restaurants (sector) - QSR Magazine (publication) - fast casual (topic) - quick service (topic) - mexican food (topic) - YouGov (company) - chicken sales (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-chicken-soars-to-new-heights-5714). Summarized by Burnaze (https://burnaze.com/article/f8de2112-9e72-4f8d-b213-628abbf39251).