---
title: "The Century 21 Brand Continues to Expand in the Silicon Valley With Latest Affiliation of Multilingual Female-led Brokerage"
url: https://burnaze.com/article/f9692375-566c-4210-a27a-4cf8bc68fd5b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240830_the_century_21_brand_continues_to_expand_in_the_silicon_valley_with_latest_.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2024-08-30T12:00:00.000Z
modified: 2026-10-31T18:38:10.516Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# The Century 21 Brand Continues to Expand in the Silicon Valley With Latest Affiliation of Multilingual Female-led Brokerage

**TL;DR:** Century 21 expands in Silicon Valley with the affiliation of Anew Elite Realty, a multilingual female-led brokerage. The boutique luxury firm was established in 2022 by Karen Fangfang Xu and will now operate as CENTURY 21 Anew Realty, leveraging the CENTURY 21 brand's technology and marketing.

*originally published in Franchising.com on 2024-08-30. [Read the original](https://www.franchising.com/news/20240830_the_century_21_brand_continues_to_expand_in_the_silicon_valley_with_latest_.html).*

## Story

The boutique luxury firm was established in 2022 by current broker/owner Karen Fangfang Xu. Xu is an international globetrotter, who left her home in China at only 13 to travel and work around the world, including in the Middle East, Europe and Asia. After eventually earning her bachelor’s degree in Hospitality and Business Administration from Washington State University, Xu planted her professional roots in San Jose’s real estate industry.

Today, her multicultural background, experience in corporate hospitality, and Master of Business Administration degree from San Jose State University help her to manage one of the trusted luxury firms in Silicon Valley.

Xu’s leadership has allowed her firm to develop expertise in full concierge services for clients living in Campbell, Fremont, Los Altos, Milpitas, San Carlos, San Jose and other parts of the Silicon Valley and Bay Area. She and her affiliated sales professionals not only assist with luxury listings, but they can also offer help with investment properties and rentals.

Now doing business as CENTURY 21 Anew Realty, Xu and her relentless independent sales professionals will have access to the CENTURY 21® brand’s technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.

Along with the firm’s ability to offer a full suite of services for every transaction, its boutique approach to the process is also a core part of its identity. Xu and her independent sales professionals take great care in ensuring that every need for every client is addressed. Xu’s multicultural background allows her to communicate with the extremely diverse clientele of the Silicon Valley and Bay Area and also allows the firm to have insight into the unique cultural values that each client brings to the transaction.

The firm’s ability to understand and address these niches is why Xu labels every deal as a “personal, lifelong relationship-builder.”

“To succeed in Central California’s real estate industry takes someone who’s both willing and capable to handle the unique challenges that present themselves every day,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “There is no “typical” consumer in the Silicon Valley or Bay Area, instead, it takes case-by-case digging and a personal level of understanding to be able to truly address a consumer’s needs. Karen’s international background and adept industry knowledge make her an exceptional role model in her market, and we can’t wait to join her on her journey as she continues to expand her reach.”

## Entities

- Franchising.com (publication)
- brand expansion (topic)
- Real Estate (sector)
- real estate (topic)
- CENTURY 21 (company)
- Mike Miedler (person)
- female leadership (topic)
- franchise affiliation (topic)
- Silicon Valley (location)
- silicon valley (topic)
- Anew Elite Realty (company)
- Karen Fangfang Xu (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240830_the_century_21_brand_continues_to_expand_in_the_silicon_valley_with_latest_.html). Summarized by Burnaze (https://burnaze.com/article/f9692375-566c-4210-a27a-4cf8bc68fd5b).