---
title: "Back Yard Burgers Sees Success with Increased Communication, Collaboration"
url: https://burnaze.com/article/f96bf52d-9bd2-4881-9f84-d9d707be9a60
source: "1851 Franchise"
original_url: https://1851franchise.com/back-yard-burgers-sees-success-with-increased-communication-collaboration-1593
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Marketing"]
published: 2015-05-06T21:16:46.000Z
modified: 2026-11-01T22:34:29.653Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc9893.jpeg
---

# Back Yard Burgers Sees Success with Increased Communication, Collaboration

**TL;DR:** Back Yard Burgers has seen success with its new strategy, which includes increased communication and collaboration, after declaring bankruptcy in 2012. The brand currently has 62 locations, with 14 in Memphis.

*originally published in 1851 Franchise on 2015-05-06. [Read the original](https://1851franchise.com/back-yard-burgers-sees-success-with-increased-communication-collaboration-1593).*

## Story

When David McDougall took over at Back Yard Burgers the brand was going through a rough patch. It had declared bankruptcy in 2012 and had been struggling to stay afloat. When he came on board, McDougall vowed he would get Back Yard Burgers back to its previous success, and has been working tirelessly ever since to do so with great results.

In his interview with Memphis Business Journal. McDougall explained the brand’s new strategy has included revamped menus with fresher, tastier options, new equipment and improved communication among staff. Since these new efforts, the brand has been doing well and currently has 62 locations, 14 of which are in Memphis.

“Memphis has been and continues to be a very good market for us,” McDougall said. Meanwhile, Chief Marketing Officer at Back Yard Burgers Montey Jump pointed out how integral the brand’s franchisees have been to is renewed success."The degree to which you have acceptance and execution of an idea or strategic imperative is directly related to the amount of back-end collaboration you get," he said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Memphis (location)
- menu revamp (topic)
- brand success (topic)
- communication strategy (topic)
- franchisee collaboration (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/back-yard-burgers-sees-success-with-increased-communication-collaboration-1593). Summarized by Burnaze (https://burnaze.com/article/f96bf52d-9bd2-4881-9f84-d9d707be9a60).