---
title: "Wanda Hoegren named VP of Operations for Gotcha Covered"
url: https://burnaze.com/article/f9878930-58a4-4853-8484-1941402537f0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240620_wanda_hoegren_named_vp_of_operations_for_gotcha_covered.html
category: "Lawn & pest"
industry: "Home Services"
segment: "Lawn & pest"
topics: ["Operations"]
published: 2024-06-20T12:00:00.000Z
modified: 2026-10-31T18:45:10.372Z
image: https://images.unsplash.com/photo-1572120360610-d971b9d7767c?w=1600&q=80&auto=format&fit=crop
---

# Wanda Hoegren named VP of Operations for Gotcha Covered

**TL;DR:** Wanda Hoegren has been named VP of Operations for Gotcha Covered, overseeing day-to-day operations for the custom window treatments franchise. She brings over 30 years of experience, including 20 years of leadership experience in franchise operations.

*originally published in Franchising.com on 2024-06-20. [Read the original](https://www.franchising.com/news/20240620_wanda_hoegren_named_vp_of_operations_for_gotcha_covered.html).*

## Story

In her new role, Hoegren oversees day-to-day operations for the leader in custom window treatments across the U.S. and Canada to ensure the fast-growing franchise continues to meet organizational goals and empower success for new and existing franchise owners.

“Wanda has shown a deep commitment to excellence throughout her career, and we’re excited she’s bringing her skills, experience and insight to Gotcha Covered and Five Star Franchising,” said Paul Linenberg, President of Gotcha Covered.

Hoegren, a Certified Franchise Executive (CFE), brings more than 30 years of experience, including more than 20 years of leadership experience in franchise operations, to the new position.

“I’m looking forward to helping grow Gotcha Covered and supporting our remarkable franchise owners as they go above and beyond to meet the needs of customers,” Hoegren said. “Five Star Franchising is transforming home service franchise platforms with its innovative, proven system, and I’m proud to add my skills and strategic know-how to help them fulfill their mission.”

Since 2009, Gotcha Covered has provided homeowners and businesses with the best in soft and hard window treatments, including a variety of blinds, draperies, and smart home solutions.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- home services (topic)
- executive appointment (topic)
- franchise operations (topic)
- Gotcha Covered (company)
- Paul Linenberg (person)
- Five Star Franchising (company)
- Wanda Hoegren (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240620_wanda_hoegren_named_vp_of_operations_for_gotcha_covered.html). Summarized by Burnaze (https://burnaze.com/article/f9878930-58a4-4853-8484-1941402537f0).