---
title: "Datassential's New Sales Intelligence Platform Transforms Food and Beverage Sales"
url: https://burnaze.com/article/f99552cd-83f7-44aa-aac1-be9a9ad20e0c
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/datassentials-new-sales-intelligence-platform-transforms-food-and-beverage-sales/
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2024-02-23T00:17:48.000Z
modified: 2026-11-01T01:04:10.454Z
image: https://images.unsplash.com/photo-1518770660439-4636190af475?w=1600&q=80&auto=format&fit=crop
---

# Datassential's New Sales Intelligence Platform Transforms Food and Beverage Sales

**TL;DR:** Datassential has launched its Global Sales Intelligence platform, designed to empower sales teams in the food and beverage industry with data from over 9 million operators in 60 countries. The platform provides valuable insights and analytics to help sales teams uncover new opportunities and sell more effectively.

*originally published in Franchise Magazine USA on 2024-02-23. [Read the original](https://franchisemagazineusa.com/datassentials-new-sales-intelligence-platform-transforms-food-and-beverage-sales/).*

## Story

Datassential has unveiled its powerful new Global Sales Intelligence platform, designed to empower sales teams in the food and beverage industry to navigate the global foodservice landscape with ease. With data from over 9 million operators in 60 countries, the platform provides valuable insights and analytics to help sales teams uncover new opportunities, develop winning sales strategies, and sell more effectively.

The Global Sales Intelligence platform offers a unified segment and cuisine guide covering all foodservice operators, allowing for a consistent view of the world across countries. With flexible delivery and data integration capabilities, this platform is a game-changer for sales teams looking to streamline their processes and increase sales productivity.

Dana Konwiser, President and COO of Datassential, stated, “Our new Global Sales Intelligence platform is revolutionary for sales teams in the food and beverage industry. This platform is not just a milestone, it’s a leap forward in modernizing the way sales strategies are developed and executed.”

The platform’s enhanced search efficiency helps clients find the right leads more quickly, leading to higher success rates and significant ROI. It also integrates seamlessly with tools such as Snowflake and Salesforce.com, providing sales teams with real-time insights for a targeted and highly effective approach.

As the platform continues to evolve, Datassential is committed to supporting clients’ growth strategies, both domestically and internationally. The platform’s adaptability allows it to meet customer needs wherever they are, delivering tailored business intelligence solutions for the future.

Datassential is a leading global food and beverage intelligence platform providing trend insights, competitive benchmarking, and sales intelligence. Brands including Burger King, DoorDash, General Mills, Pepsi, Starbucks, and more rely on Datassential’s suite of AI-powered solutions and proprietary data to develop, market, and sell their products more efficiently.

## Entities

- Franchise Industry (sector)
- Franchise Magazine USA (publication)
- Starbucks (company)
- Burger King (company)
- DoorDash (company)
- Pepsi (company)
- Datassential (company)
- data analytics (topic)
- sales strategy (topic)
- Salesforce (company)
- General Mills (company)
- food and beverage industry (topic)

---
Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/datassentials-new-sales-intelligence-platform-transforms-food-and-beverage-sales/). Summarized by Burnaze (https://burnaze.com/article/f99552cd-83f7-44aa-aac1-be9a9ad20e0c).