---
title: "BRIX Holdings Enters Into a Definitive Agreement to Acquire Clean Juice"
url: https://burnaze.com/article/f9f0df83-4c24-4479-b2dc-735d920c2088
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240426_brix_holdings_enters_into_a_definitive_agreement_to_acquire_clean_juice.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Finance & M&A"]
published: 2024-04-26T12:00:00.000Z
modified: 2026-10-31T19:54:55.177Z
image: https://images.unsplash.com/photo-1526304640581-d334cdbbf45e?w=1600&q=80&auto=format&fit=crop
---

# BRIX Holdings Enters Into a Definitive Agreement to Acquire Clean Juice

**TL;DR:** BRIX Holdings has entered into a definitive agreement to acquire Clean Juice, adding locations and a dozen more in development to its network. The acquisition is expected to close within the next several weeks.

*originally published in Franchising.com on 2024-04-26. [Read the original](https://www.franchising.com/news/20240426_brix_holdings_enters_into_a_definitive_agreement_to_acquire_clean_juice.html).*

## Story

BRIX Holdings, LLC announced today it has entered into a definitive agreement to acquire all assets of Clean Juice. The acquisition is slated to formally close within the next several weeks.

The acquisition will add Clean Juice locations and a dozen more in development to the BRIX network.

“Our BRIX portfolio of brands all share a common thread: each has a unique and differentiated position in their sector with loyal guests and fans. Clean Juice fits right into that mold with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of “better-for-you” options,” said Sherif Mityas, CEO of BRIX. “We look forward to bringing this great brand and its passionate franchisees and guests into our portfolio.”

Clean Juice was founded in 2016 by married couple Landon and Kat Eckles as the first USDA-certified organic juice and food bar franchise. The entire Clean Juice menu is certified organic across a wide variety of cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts, salads and other healthy food options.

“We launched this concept with a vision of redefining the fast-casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle,” said Landon Eckles, co-founder and CEO of Clean Juice. “This is the right next step in our brand’s journey.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand expansion (topic)
- acquisition (topic)
- franchise network (topic)
- Clean Juice (company)
- BRIX Holdings (company)
- Sherif Mityas (person)
- organic offerings (topic)
- BRIX Holdings acquisition of Clean Juice (deal)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240426_brix_holdings_enters_into_a_definitive_agreement_to_acquire_clean_juice.html). Summarized by Burnaze (https://burnaze.com/article/f9f0df83-4c24-4479-b2dc-735d920c2088).