---
title: "Big Blue Swim School Announces New Pool Design, Transporting Kids into an Imaginative World Immersed in Water"
url: https://burnaze.com/article/fa44370c-21fa-4e0a-a754-ba9c5243e83e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230307_big_blue_swim_school_announces_new_pool_design_transporting_kids_into_an_im.html
category: "Swim"
industry: "Education & Childcare"
segment: "Swim"
published: 2023-03-07T12:00:00.000Z
modified: 2026-11-01T00:53:20.710Z
image: https://imgs.franchising.com/brands/social/bigblueswimschool.jpg
---

# Big Blue Swim School Announces New Pool Design, Transporting Kids into an Imaginative World Immersed in Water

**TL;DR:** Big Blue Swim School launched a new pool design to promote child learning and safety. The design features character illustrations and murals to create a welcoming environment for students and parents.

*originally published in Franchising.com on 2023-03-07. [Read the original](https://www.franchising.com/news/20230307_big_blue_swim_school_announces_new_pool_design_transporting_kids_into_an_im.html).*

## Story

Big Blue Swim School announces today the launch of its new pool design meant to embody the inherent joy a child feels when reaching new heights. Big Blue’s philosophy focuses on the idea that the best way for a child to learn how to swim safely is by swimming longer distances every lesson, and this thinking plays out in the design throughout the building.

The design features an array of character illustrations meant to visually depict the levels each child attains through their swim lesson progress, with playful expressions to encompass the many personalities of Big Blue’s students. These characters are set amongst illustrated murals filled with colorful aquatic elements to create fun and engaging scenes throughout the building.

“We wanted to create a welcoming and child-centered environment with this design,” states Chris DeJong, Founder and President of Big Blue Swim School. “Most importantly, we wanted to create an immediate feeling of comfort for both our students and their parents because we know a warm and friendly environment, along with a warm and friendly teacher, make our pools a place that children look forward to visiting. For many children, water can be frightening, and we hope the colorful and engaging design makes them feel at home and opens their eyes to the world of possibilities that learning to swim will bring.”

Inside the facility, kids and parents will find an expansive pool heated with 90-degree water and surrounded by murals featuring Big Blue’s new characters and illustrations. Parents are welcomed into the parent viewing area where fall-resistant anti-microbial carpet, comfortable chairs and complimentary WiFi provide a place where parents can play a role in their child’s swimming progress.

## Entities

- Franchising.com (publication)
- Education & Childcare (sector)
- Big Blue Swim School (company)
- Chris DeJong (person)
- swim school (topic)
- pool design (topic)
- child learning (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230307_big_blue_swim_school_announces_new_pool_design_transporting_kids_into_an_im.html). Summarized by Burnaze (https://burnaze.com/article/fa44370c-21fa-4e0a-a754-ba9c5243e83e).