---
title: "Nation's Restaurant News: Moe’s doesn’t want to be a burrito chain anymore"
url: https://burnaze.com/article/fa558181-5713-45b9-812a-180394358e70
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-moes-doesnt-want-to-be-a-burrito-chain-anymore-2706250
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2018-04-11T20:15:26.000Z
modified: 2026-11-01T04:09:25.231Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/217e80df0bf2a3cfe1d4e13aa8010c043390.jpg
---

# Nation's Restaurant News: Moe’s doesn’t want to be a burrito chain anymore

**TL;DR:** Moe's Southwest Grill is seeking a Chief Taco Officer to help the brand stay relevant in the taco category and move away from being seen as just a burrito chain. The franchise plans to add new tacos to its menu and enhance its take-out and delivery service.

*originally published in 1851 Franchise on 2018-04-11. [Read the original](https://1851franchise.com/nations-restaurant-news-moes-doesnt-want-to-be-a-burrito-chain-anymore-2706250).*

## Story

Moe's Southwest Grill is on the lookout for a CTO—Chief Taco Officer. Nation's Restaurant News spoke with the president Bruce Schroder and he outlined why this addition to the leadership team will be important for the future of the brand.

“Our taco mix is relatively light compared to the industry,” Schroder said. “But when you peel back the onion, the folks that are growing and entering the category all have a 'taco' in their name — Fuzzy's, Velvet, Torchy's — so, defensively, we certainly want to stay relevant in the taco category, but the bigger issue is we don't want to be a burrito shop anymore. We want to be a purveyor of Southwestern food.”

In addition to the new member of the team, the franchise plans to add three tacos to their menu, the Three Amigos—steak, chicken and carnitas. In addition, Moe's will focus on their take-out and delivery service and enhancing their corporate culture so customers and employees are proud to be a part of the Moe's family.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu expansion (topic)
- Moe's Southwest Grill (company)
- corporate culture (topic)
- brand repositioning (topic)
- taco category (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-moes-doesnt-want-to-be-a-burrito-chain-anymore-2706250). Summarized by Burnaze (https://burnaze.com/article/fa558181-5713-45b9-812a-180394358e70).