---
title: "Budweiser Takes Aim at Beer Snobs Yet Again, Actually Hits the Mark"
url: https://burnaze.com/article/fa570399-d0fd-4ced-aee7-6cff01ffdcc0
source: "1851 Franchise"
original_url: https://1851franchise.com/budweiser-takes-aim-at-beer-snobs-yet-again-actually-hits-the-mark-1321
category: "General"
published: 2015-03-20T16:11:00.000Z
modified: 2026-11-01T13:25:29.593Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Ff6b69df61a7e0c25a97afce1df1b7ceb5133.jpg&w=3840&q=75
---

# Budweiser Takes Aim at Beer Snobs Yet Again, Actually Hits the Mark

**TL;DR:** Budweiser's latest ad is well-received, reversing a previous tone-deaf marketing campaign. The new ad features a bartender pouring ice-cold Buds for unsuspecting beer snobs in Brooklyn, who end up enjoying the beer despite initially making fun of it.

*originally published in 1851 Franchise on 2015-03-20. [Read the original](https://1851franchise.com/budweiser-takes-aim-at-beer-snobs-yet-again-actually-hits-the-mark-1321).*

## Story

Budweiser, just when I thought you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself!

It’s not often a brand can pull a complete 180 on a stupid marketing campaign (but who knows, maybe Starbucks will turn it’s “let’s talk about race” initiative into more of a NASCAR-focused enterprise?), yet Budweiser has managed to pull it off.

While we’ve written in the past about how tone deaf the brand’s Super Bowl commercial was, the beer’s latest ad does everything right. Instead of having a smug voiceover talk down at the craft beer-loving public (a preeeeeety large portion of the population there, Budweiser), the new spot lets actions speak louder than words.

The scene: Some supposedly hipster conclave in Brooklyn. The idea: Having a bartender pour ice-cold Buds for unsuspecting beer snobs. The hook: Finding out what self-styled beer aficionados do when they’re told the beer they’re enjoying so much is actually the same one that can be found at any market from California to New York. You know, the one they make fun of while they’re drinking $12 IPA pints with their friends? The answer: They smile sheepishly and admit that they like it.

Bravo, Budweiser. I’m slow clapping right now. If only you’d pushed this spot during the big game. Oh well, we’ll always have wazzzzup.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Starbucks (company)
- marketing strategy (topic)
- ad campaign (topic)
- beer industry (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/budweiser-takes-aim-at-beer-snobs-yet-again-actually-hits-the-mark-1321). Summarized by Burnaze (https://burnaze.com/article/fa570399-d0fd-4ced-aee7-6cff01ffdcc0).