---
title: "QC Kinetix Appoints New Chief Executive Officer"
url: https://burnaze.com/article/fa5bd90a-ae4d-45ab-b97f-9d346816d5a9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241114_qc_kinetix_appoints_new_chief_executive_officer.html
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
topics: ["Development & multi-unit","People"]
published: 2024-11-14T12:00:00.000Z
modified: 2026-10-31T18:31:35.592Z
image: https://images.unsplash.com/photo-1497366811353-6870744d04b2?w=1600&q=80&auto=format&fit=crop
---

# QC Kinetix Appoints New Chief Executive Officer

**TL;DR:** QC Kinetix has appointed Montini as its new Chief Executive Officer, who will lead the company into its next phase with his extensive experience in franchise leadership and brand building. Montini previously served as Chief Marketing Officer at Tropical Smoothie Café, Premium Service Brands, and Floor Coverings International, and as CEO of Promio and Naranga.

*originally published in Franchising.com on 2024-11-14. [Read the original](https://www.franchising.com/news/20241114_qc_kinetix_appoints_new_chief_executive_officer.html).*

## Story

Montini, a seasoned executive with a proven track record in driving growth and cultivating excellence across franchise brands, will lead QC Kinetix into its next phase.

Montini brings extensive experience in franchise leadership, brand building, and operations to QC Kinetix. He previously served as Chief Marketing Officer at Tropical Smoothie Café, Premium Service Brands, and Floor Coverings International as well as CEO of Promio and Naranga.

“Mark’s extensive experience transforming and growing franchise brands is exactly what we need at this time in our history,” said Justin Crowell, QC Kinetix co-founder and board member. “His leadership style aligns perfectly with our values, and he is deeply committed to driving success for our franchise owners. We’re excited to see his impact not only on QC Kinetix but the regenerative medicine industry as a whole.”

Montini is known for his innovative, solutions-oriented approach to leadership, and ability to rapidly implement transformative growth strategies. His background spans multiple different industries where he’s successfully aligned key stakeholders to deliver next level results.

“I'’m excited to work with our franchise owners to provide surgery-free, drug-free relief to people living in pain so they can live their best lives” said Montini.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Tropical Smoothie Cafe (company)
- Premium Service Brands (company)
- franchise leadership (topic)
- ceo appointment (topic)
- QC Kinetix (company)
- Floor Coverings International (company)
- brand building (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241114_qc_kinetix_appoints_new_chief_executive_officer.html). Summarized by Burnaze (https://burnaze.com/article/fa5bd90a-ae4d-45ab-b97f-9d346816d5a9).