---
title: "Red Robin Develops Three New Delivery-Only Brands to Make More Memorable Connections with Its Guests"
url: https://burnaze.com/article/fa63a6c5-0e3b-491e-af01-bd66d980acf9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210311_red_robin_develops_three_new_deliveryonly_brands_to_make_more_memorable_con.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2021-03-11T12:00:00.000Z
modified: 2026-11-01T02:30:54.054Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Red Robin Develops Three New Delivery-Only Brands to Make More Memorable Connections with Its Guests

**TL;DR:** Red Robin develops three new delivery-only brands to expand its off-premise business. The brands, The Wing Dept, Fresh Set, and Chicken Sammy's, offer a mix of items from Red Robin and new offerings.

*originally published in Franchising.com on 2021-03-11. [Read the original](https://www.franchising.com/news/20210311_red_robin_develops_three_new_deliveryonly_brands_to_make_more_memorable_con.html).*

## Story

The three new delivery-only brands feature a mix of items from Red Robin as well as offerings not featured on the Red Robin menu. **The Wing Dept** focuses on a variety of wings and sides; **Fresh Se**t offers a wide array of fresh green salads, wraps and sandwiches with freshly-prepared sauces and dressings; and **Chicken Sammy's** offers a selection of tasty chicken sandwiches, chicken tenders, homemade kettle chips and more.

The delivery-only brands are the latest in Red Robin's expansion into off-premise dining. In 2018, Red Robin successfully launched a partnership with Donatos® Pizza featured in select Red Robin locations. As one element of this partnership, Red Robin has featured Donatos as a stand-alone delivery brand in third-party marketplaces for over a year. Based on the success of the program, Red Robin will expand to an additional 120 locations throughout the remainder of 2021.

"We were pleased with the great feedback we received from Guests when we tested the delivery-only brands," said Paul Murphy, Red Robin President and CEO. "We plan to continue to invest in these new virtual brands and will be introducing new craveable menu items for each brand soon."

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu expansion (topic)
- Red Robin (company)
- Donatos Pizza (company)
- off premise business (topic)
- delivery only brands (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210311_red_robin_develops_three_new_deliveryonly_brands_to_make_more_memorable_con.html). Summarized by Burnaze (https://burnaze.com/article/fa63a6c5-0e3b-491e-af01-bd66d980acf9).