---
title: "Assisted Living Locators Appoints Felicia Sanders as New Brand Leader"
url: https://burnaze.com/article/faadda0d-5b2d-4d31-9faf-2764c6c972cd
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241218_assisted_living_locators_appoints_felicia_sanders_as_new_brand_leader.html
category: "Senior living"
industry: "Senior Care"
segment: "Senior living"
topics: ["People"]
published: 2024-12-18T12:00:00.000Z
modified: 2026-10-31T18:25:30.781Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Assisted Living Locators Appoints Felicia Sanders as New Brand Leader

**TL;DR:** Assisted Living Locators appoints Felicia Sanders as new Brand Leader, bringing extensive experience in franchise operations and leadership. Sanders was previously Vice President of Operations at Woodhouse Spas under Radiance Holdings.

*originally published in Franchising.com on 2024-12-18. [Read the original](https://www.franchising.com/news/20241218_assisted_living_locators_appoints_felicia_sanders_as_new_brand_leader.html).*

## Story

Felicia Sanders is a seasoned franchise professional with extensive experience in operations, sales, and team mentoring. Her career spans leadership roles with well-known franchise brands, including Massage Envy and Mrs. Fields/TCBY Famous Brands. Most recently, she served as Vice President of Operations at Woodhouse Spas under Radiance Holdings, where she focused on profitability and operational excellence. Sanders’ diverse expertise includes business analysis, team development, expansion, and significant experience in training franchisees.

“We are thrilled to welcome Felicia to the Assisted Living Locators team,” said Ryan Parsons, CEO of Evive Brands. “Her deep knowledge of franchise operations, paired with her hands-on approach to mentoring and supporting franchisees, makes her the ideal leader to guide Assisted Living Locators into its next chapter of growth and innovation.”

Sanders, a former franchise owner herself, brings a unique perspective to her role, understanding both the challenges and opportunities franchisees face. Her leadership philosophy centers on fostering strong relationships, strategic problem-solving, and driving profitability.

“I am honored to join Assisted Living Locators and build upon the incredible legacy Angela has established,” said Sanders. “This is an exciting time for the brand, and I look forward to collaborating with our talented franchise network to continue delivering compassionate, high-quality services to seniors and their families.”

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- leadership change (topic)
- franchise operations (topic)
- Massage Envy (company)
- Assisted Living Locators (company)
- Woodhouse Spa (company)
- Radiance Holdings (company)
- Evive Brands (company)
- Ryan Parsons (person)
- Felicia Sanders (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241218_assisted_living_locators_appoints_felicia_sanders_as_new_brand_leader.html). Summarized by Burnaze (https://burnaze.com/article/faadda0d-5b2d-4d31-9faf-2764c6c972cd).