---
title: "IV Therapy Franchise Announces New CEO"
url: https://burnaze.com/article/fae4a0ce-f57b-4c60-bc43-2f7746830ed7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220216_iv_therapy_franchise_announces_new_ceo.html
category: "Wellness, IV & weight loss"
industry: "Beauty & Wellness"
segment: "Wellness, IV & weight loss"
topics: ["People"]
published: 2022-02-16T12:00:00.000Z
modified: 2026-11-01T22:33:07.884Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# IV Therapy Franchise Announces New CEO

**TL;DR:** The DRIPBaR, an IV vitamin therapy franchise, has appointed Ben Crosbie as its new CEO. Crosbie, a franchise veteran, has spent several years expanding the brand and has over 20 years of experience in the health and personal care industries.

*originally published in Franchising.com on 2022-02-16. [Read the original](https://www.franchising.com/news/20220216_iv_therapy_franchise_announces_new_ceo.html).*

## Story

WRENTHAM, Mass. - The DRIPBaR, an IV vitamin therapy franchise is now moving forward with franchise veteran Ben Crosbie as CEO. Crosbie, previously the Chief Development Officer for the brand, has spent the past several years expanding the brand.

“Since 2019 we have been able to develop a comprehensive system to support our franchisees. Our operations and franchise system only continue to grow stronger,” said Crosbie. “Everyone is starting to recognize the power of intravenous therapies to maintain their best health and are seeking new ways to complement conventional treatment options."

Crosbie is an accomplished entrepreneur and franchisor also serving as the Founder and CEO for ZOR 411, a franchise development company. With more than 20 years of experience and a lifetime of passion for the health and personal care industries, his knowledge in both real estate and business consulting have been essential in his work to develop and lead health and wellness franchises. Crosbie began his career as a personal trainer in Boston, MA.

In 2006, through the feedback he received from the network of clients and fitness enthusiasts that he developed, he was inspired to create his first business, Equilibrium, a high-end fitness center, full-service spa, and cafe which he grew to three locations. Ben gained even further knowledge in health and fitness franchise development in 2014 when he secured the global rights to TapouT brand. With this brand, he founded and developed the popular martial-arts-infused fitness business, TapouT Fitness.

During this endeavor he brought on the complete operational team to lead, develop and continue the growth of the company. During his five years with TapouT Fitness (2014–2019), he held the positions of CEO, CDO and Vice Chairman alike.

“I want to bring a modern and accessible approach to help everyday people across America,” said Crosbie.”

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Beauty & Wellness (sector)
- health and wellness (topic)
- ceo appointment (topic)
- iv therapy (topic)
- The DRIPBaR (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220216_iv_therapy_franchise_announces_new_ceo.html). Summarized by Burnaze (https://burnaze.com/article/fae4a0ce-f57b-4c60-bc43-2f7746830ed7).