---
title: "Smashburger® Calls To End The Chicken Wars With Launch Of New Menu Item & Peace Offering Promotion"
url: https://burnaze.com/article/fae640a1-01ee-42c8-8431-93bc93425cf9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210420_smashburger_calls_to_end_the_chicken_wars_with_launch_of_new_menu_item__pea.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2021-04-20T12:00:00.000Z
modified: 2026-11-01T02:29:58.078Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Smashburger® Calls To End The Chicken Wars With Launch Of New Menu Item & Peace Offering Promotion

**TL;DR:** Smashburger has launched a new Scorchin' Hot Crispy Chicken Sandwich nationwide through June 15, 2021, and is calling for an end to the chicken wars among quick service restaurant brands. The brand is offering a Peace Hour promotion, giving away free sandwiches to fast casual or fast-food employees in uniform, and a BOGO promotion on April 20, 2021.

*originally published in Franchising.com on 2021-04-20. [Read the original](https://www.franchising.com/news/20210420_smashburger_calls_to_end_the_chicken_wars_with_launch_of_new_menu_item__pea.html).*

## Story

DENVER, April 19, 2021 // PRNewswire // - Smashburger®, the better burger fast casual restaurant, invites guests to test their spicy-food threshold with the announcement of the brand's newest premium menu creation, the Scorchin' Hot Crispy Chicken Sandwich. Made with Nashville hot crispy chicken, spicy red pepper mayo, pickles, and served on a classic toasted bun, the hot new menu item is available at Smashburger locations nationwide starting today through June 15, 2021. In the spirit of the competitive pressure for chicken sandwich dominance among many quick service restaurant brands, Smashburger is calling an end to the famous chicken wars inviting restaurant chains to leave the battles behind, much like 2020, and embrace their chicken sandwich differences by calling for peace and unity for the love of crispy chicken.

As the brand's way of celebrating the resiliency of the restaurant industry, Smashburger has implemented a "Peace Hour" promotion starting today through Thursday, April 22, 2021 from 2-5pm where all locations will be giving away a FREE Scorchin' Hot Crispy Chicken Sandwich to any fast casual or fast-food employee who comes into a Smashburger location dressed in their work uniform during this time frame*.

"While we are predominantly a burger brand, we have some fantastic non-burger offerings and can't wait for our guests to try the Scorchin' Hot Crispy Chicken Sandwich," said Carl Bachmann, President at Smashburger. "Smashburger has always been a culinary food-focused brand, so we continue to take an aggressive approach into menu innovation offering our guests new high caliber products with unique flavor and taste profiles. We're hoping this sandwich will offer guests the spicy kick that they crave."

To encourage its guests to help spread the peace, the brand will also be offering a single day BOGO promotion on April 20, 2021. The promotion will give crispy chicken lovers who purchase a Scorchin' Hot Crispy Chicken Sandwich a second one for free, perhaps to share with a friend or foe as a peace offering.

*Guests must be in uniform to receive a free Scorchin' Hot Crispy Chicken Sandwich. Limited to one sandwich per customer per day while supplies last.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- new menu item (topic)
- Smashburger (company)
- promotion (topic)
- Carl Bachmann (person)
- chicken wars (topic)
- peace offering (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210420_smashburger_calls_to_end_the_chicken_wars_with_launch_of_new_menu_item__pea.html). Summarized by Burnaze (https://burnaze.com/article/fae640a1-01ee-42c8-8431-93bc93425cf9).