---
title: "Smoothie King Hires New CMO to Kick Off Rebrand"
url: https://burnaze.com/article/fb04770b-8a4b-4383-9292-a5029fe87dc6
source: "1851 Franchise"
original_url: https://1851franchise.com/smoothie-king-hires-new-cmo-to-kick-off-rebrand-2709360
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Marketing","People"]
published: 2019-03-07T15:10:39.000Z
modified: 2026-11-01T02:32:25.960Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/150444e6875ccb360430bd21353f88566209.jpg
---

# Smoothie King Hires New CMO to Kick Off Rebrand

**TL;DR:** Smoothie King hires Rebecca Miller as its new CMO to support the brand's growth, rebrand, and Clean Blends initiative. Miller previously worked at On The Border Mexican Cantina and Pizza Hut.

*originally published in 1851 Franchise on 2019-03-07. [Read the original](https://1851franchise.com/smoothie-king-hires-new-cmo-to-kick-off-rebrand-2709360).*

## Story

Smoothie King has announced the hiring of restaurant industry veteran Rebecca Miller as its new CMO as the brand prepares for ample strategic change in 2019. Miller has been active in the role since late last month.

MIller previously served as SVP of Marketing at On The Border Mexican Cantina and prior to that, spent 9 years in various brand marketing and product innovation roles at Pizza Hut. In her new role, Miller will be tasked with supporting the franchise brand’s growth, an upcoming rebrand and strategy for its Clean Blends initiative, which involves the incorporation of more whole fruits and vegetables and the elimination of artificial colors, flavors, preservatives and added sugar from many of its menu options.

"I look forward to helping Smoothie King further its mission to inspire guests to lead healthy, active lifestyles, while supporting growth and franchisee success," Miller said in a statement. "[Smoothie King CEO Wan Kim] and the team have such a clear vision for this brand, and I am eager to help realize it at both the corporate and local levels."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu innovation (topic)
- Pizza Hut (company)
- Smoothie King (company)
- Wan Kim (person)
- On the Border (company)
- rebrand (topic)
- cmo hiring (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/smoothie-king-hires-new-cmo-to-kick-off-rebrand-2709360). Summarized by Burnaze (https://burnaze.com/article/fb04770b-8a4b-4383-9292-a5029fe87dc6).